YouTube Producer & Channel Growth Manager

You Tube Producer & Channel Growth Manager

Location: Houston, Texas

Employment type: Full-time, primarily in-office

Travel: Occasional travel to Rock Step properties and events

Rock Step Capital is looking for a hands-on You Tube producer who can help turn The Shopping Center Channel into the leading source of smart, useful content about shopping centers and retail real estate.

The role combines hands-on production with channel strategy. You will find strong topics, develop scripts, produce shoots, edit long-form videos, create Shorts, design thumbnails, publish content, study performance, and use what you learn to make the next video better.

Our primary format features Rock Step founder and president Andy Weiner and other subject matter experts sharing their experience on camera. Much of the footage starts with a subject at a desk using a teleprompter. Your job is to turn that footage into a video people want to click and keep watching through strong storytelling, pacing, B-roll, graphics, sound, and visual variety.

You will have room to test ideas and improve the channel. We want someone who understands that a polished video can still fail if the topic, title, thumbnail, or opening hook is weak.

Since 1997, Rock Step Capital has built or acquired more than 10 million square feet of shopping centers across 11 states. We invest in all forms of retail real estate, including enclosed malls, and use a retailer’s perspective to create places that matter to their communities.

The Shopping Center Channel helps investors, retailers, economic-development leaders, and other curious viewers better understand retail real estate. Topics include shopping-center investing, mall redevelopment, retailer strategy, consumer behavior, small-town economics, and the history and future of American retail.

• The Shopping Center Channel
• Rock Step Capital

• Build and manage a practical content plan for The Shopping Center Channel.
• Research topics with strong audience potential while keeping the content grounded in Rock Step’s real experience.
• Develop titles and thumbnail concepts before production, not as an afterthought.
• Track click-through rate, audience retention, watch time, returning viewers, subscriber growth, traffic sources, and other useful channel signals.
• Run disciplined experiments with topics, titles, thumbnails, hooks, formats, and video length.
• Turn analytics into specific changes for future videos.
• Maintain a consistent publishing calendar without sacrificing quality.

• Work with Rock Step’s marketing team, Lance Pederson, Andy Weiner, and other subject matter experts to develop video ideas.
• Use ChatGPT, Claude, and other research tools to create outlines, first drafts, interview questions, and teleprompter-ready scripts.
• Fact-check scripts and preserve the speaker’s natural voice, point of view, and expertise.
• Plan B-roll, graphics, examples, and visual transitions before the shoot.
• Prepare the set, teleprompter, lighting, audio, camera, and talent so recording sessions run efficiently.

• Direct and film executives, team members, guests, property staff, and interview subjects.
• Make people comfortable on camera and coach them toward clear, natural delivery.
• Set up and operate cameras, microphones, teleprompters, lighting, and related production equipment.
• Create professional results with a two-light setup or a single light when space and time are limited.
• Capture original B-roll when useful and source licensed footage, images, and other assets that strengthen the story.
• Film in the Houston office and occasionally at Rock Step properties, conferences, or other locations.

• Edit compelling long-form You Tube videos with strong pacing, clean audio, accurate color, B-roll, graphics, and motion where it helps the story.
• Create Shorts and other clips from long-form videos, interviews, podcasts, presentations, and Rock Step’s existing content library.
• Design clear, high-contrast thumbnails that create curiosity without misleading the viewer.
• Write and refine titles, descriptions,…