Audience Editor, Chron

Audience Editor

* Chron | Houston, TX*

Full-time | Digital Audience Social Video

Chron is chasing Texas-sized audience growth. We need an editor who knows how to make sharp journalism travel farther - across social platforms, search, newsletters and video - while building deeper, more direct relationships with Texans who come to Chron for news, culture and everyday curiosity.

Chron's next Audience Editor will drive great content to new heights both on- and off-platform, grow our most loyal audience and find ways to reach new ones. The ideal candidate has read Chron, understands the brand - sharp, fresh and unmistakably Texan and brings a strategic-first mindset with the hands‑on fluency to execute. This role is the connective tissue between editorial ambition and audience reach.

• Develop audience growth strategies across social, video, newsletters and emerging platforms while leading a team of two audience producers
• Create promotion plans for special editorial initiatives that include site, social, video, newsletter and search optimization efforts
• Develop audience plans for major initiatives and fast-moving Texas moments - from Rodeo Houston and severe weather to elections, sports, restaurants, travel and statewide projects
• Analyze data to track performance, identify trends and opportunities, and pivot strategy to meet audiences where they are
• Help run morning editorial meetings by sharing pacing and trending search terms, and recommending story opportunities based on known audience interests

• Create and publish compelling content (text, images, video, etc.) that engages and grows Chron’s social following, inspires shares, drives visits back to the site and supports subscriber and newsletter growth
• Manage Chron’s social media platforms, including but not limited to Facebook, Instagram, Tik Tok, You Tube, Nextdoor, X, Bluesky, Threads and Linked In
• Monitor and respond to audience inquiries, comments and complaints on social media and work with editorial leadership to address them
• Advise reporters and editors on the latest social trends, content ideas that come in through social and search, and how to write and optimize for each platform

• Own and refine Chron’s off-platform video strategy, including helping reporters and editors identify when video is the best way to tell their story
• Shoot and edit short-form vertical video; develop and post social video to Chron’s site and social channels
• Build the team’s overall fluency in video production, social strategy and AI optimization

• Collaborate with editors, reporters and other key stakeholders on promotion plans and special campaigns
• Stay up to date on trends and best practices in video, search and social media

• 3+ years of relevant experience in audience, social or video publishing strategy, with people-management experience preferred
• A degree in journalism, communications, marketing or a related field, or equivalent professional experience
• Strong understanding of Houston and Texas, and good instinct for stories that could travel statewide
• SEO experience, including the ability to use search trends, Google Discover/Google News signals and audience data to identify coverage opportunities
• Strong social and video fluency, especially across Facebook, Instagram, Tik Tok, You Tube, Reddit and Nextdoor
• Ability to shoot and edit vertical video; experience with Cap Cut, Canva or similar tools
• Strong writing, copy editing and communication skills, including the ability to write social copy in Chron’s voice with accuracy, clarity and Texas wit
• Excellent news judgment, including comfort with breaking news and knowing when to elevate decisions to newsroom leadership
• AI fluency and curiosity - able to use AI to find audience insights, simplify tasks and find efficiencies, while understanding that AI is no substitute for human judgment and verification
• Experience with social media scheduling tools, analytics platforms and performance reporting
• Flexibility and adaptability in a fast-paced, always‑on news environment

This person is empowered to act independently on:

• Writing social copy, designing visual builds and posting stories to…