CRM Administrator, Enrollment Management

Security Sensitive Position?:

Yes

8:00 AM - 5:00 PM M-F

TSU
203594

CRM Administrator, Enrollment Management

N/A

Job Summary:Under general supervision, the CRM Administrator is responsible for managing optimizing the university’s Customer Relationship Management system to support the strategic and operational goals of the Division of Enrollment Management by analyzing, maintaining, and optimizing admissions systems, processes, and data. This role is responsible for ensuring accurate reporting, process improvement, and effective use of technology to enhance, reporting, admissions, and enrollment functions.

The CRM Administrator serves as a key liaison between admissions, enrollment services, marketing, information technology, and other campus stakeholders.
Distinguishing Characteristics:

• Change Agent
• Strategic thinking
• Data Management and Reporting
• Compliance and Data Security
• Problem-solving and decision-making
• Multitasking and Time Management
• Adaptability
• Technological Expertise
• CRM Experience
• Admissions and Enrollment Experience
• Effective Collaboration and Communication Skills
• Systems and Data Management

• Configure, maintain and troubleshoot the CRM system to ensure optimal performance.
• Manage user roles, permissions and data integrity within the CRM.
• Oversee data imports, exports and cleansing to maintain accurate records.
• Monitor Key Performance Indicators (KPIs) related to admissions.
• Design and maintain automated communication workflow for prospective students.
• Ensure timely and personalized outreach through email, SMS and other channels.
• Manage and maintain admissions and enrollment-related systems (e.g., CRM, SIS, document management tools).
• Ensure data integrity, accuracy, and security across systems.
• Ensure compliance with FERPA and other data privacy regulations.
• Develop and monitor workflows, automated communications, and system configurations to support admissions operations.
• Partner with OIT to implement system updates, patches, and integrations.
• Generate, analyze, and distribute admissions and enrollment reports for leadership and campus stakeholders.
• Track application, admit, and yield trends to inform recruitment and enrollment strategies.
• Provide predictive and comparative analysis to support decision‑making.
• Build and maintain dashboards for real‑time monitoring of enrollment metrics.
• Evaluate admissions and enrollment business processes and recommend improvements to enhance efficiency and effectiveness.
• Document procedures, best practices, and training materials for admissions staff.
• Support compliance with institutional state and federal reporting requirements.
• Serve as a bridge between admissions staff, OIT, and enrollment leadership to translate operational needs into technical solutions.
• Provide training and ongoing support to admissions and enrollment staff on system use and reporting tools.
• Collaborate with financial aid, registrar, and academic departments to ensure seamless student enrollment processes.
• Performs other job‑related duties as assigned.

1.0

$ - $

• Master’s degree in business, data analytics, information systems, higher education, or related field.
• Master’s degree in information systems, business, marketing, higher education administration, data analytics, or a related field preferred

N/A

• Community College Systems, transfer admissions policies, etc.
• Admissions processes and enrollment management strategies.
• State, local and federal policies, procedures, practices, and regulations.
• Admissions Standards, Educational technology and enrollment strategy.
• Student services‑related technology and experience with student information systems.

• Strong technical skills and the ability to establish clear business process and communicate with a diverse array of constituencies.
• Both verbal and written communication.
• The ability to translate technical concepts for non‑technical audiences.

• Prepare detailed reports.
• Work well independently, as well as collaboratively with…