Program Manager 2 - Student Recruitment and Engagement - (496420

Department
:
Health & Human Performance Salary
: 49,400 - 56,200

Manages the day-to-day operations of a large university program or department, including the supervision of staff employees, student workers, and program processes.

• Plans and develops procedures for administering a large or complex department or program.
• Manages fiscal activities, including procurement and budget analysis.
• Provides guidance to subordinate staff and evaluates performance.
• Prepares abstracts, research reports, funding proposals, operations and procedure manuals, and other written materials and documentation.
• Creates and reviews reports of expenditures and activities.
• Might administer grants and grant‑related communications, scholarships and other operations.
• Develops, implements and maintains appropriate policies and procedures.
• Might serve as property custodian for the department.
• Performs other job‑related duties as assigned.
• Plays a key role in promoting departmental academic programs, enhancing student recruitment efforts, and creating meaningful engagement opportunities for current and prospective students.
• Develops and implements strategic marketing, recruitment, student engagement, and alumni outreach initiatives that increase awareness of undergraduate and graduate programs within the Department.
• Collaborates with faculty, staff, students, alumni, and community partners to strengthen enrollment pipelines, support student success, cultivate alumni engagement, and foster a vibrant departmental community.
• Creates and manages content for websites, social media platforms, newsletters, recruitment materials, and other communication channels.
• Develops and implements student recruitment plans, including open houses, campus visits, college fairs, community outreach events, and virtual information sessions.
• Plans, coordinates, and evaluates student engagement events, including orientations, networking opportunities (Research Days and Lecture Series), scholarship and recognition ceremonies, and special events (HHP Games).
• Collaborates with faculty and staff to highlight program accomplishments, student success stories, research activities, and experiential learning opportunities.
• Monitors and analyzes recruitment, enrollment, and engagement metrics to assess effectiveness and recommend improvements.
• Manages departmental branding initiatives and ensures consistency in messaging and visual identity across platforms.
• Develops and supports alumni engagement initiatives, including alumni events, networking opportunities, and communications designed to strengthen alumni connections with the department.
• Maintains alumni contact and engagement records and collaborates with university advancement and alumni relations offices to support outreach and fundraising efforts.
• Manages special projects and initiatives that advance departmental priorities and student success outcomes.

• Bachelor's degree in Marketing, Communications, Higher Education Administration, Event Management, Public Relations, Business, or a related field.
• Three years of professional experience in marketing, recruitment, student affairs, event management, communications, alumni relations, or higher education outreach.
• Experience in higher education recruitment, enrollment management, or student engagement.
• Experience with social media management, digital marketing, and content development.
• Education considered in lieu of experience.

MQ:

Education:

Requires a thorough understanding of both theoretical and practical aspects of an analytical, technical or professional discipline; or the basic knowledge of more than one professional discipline. Knowledge of the discipline is normally obtained through a formal, directly job‑related 4‑year degree from a college or university or an equivalent in‑depth specialized training program that is directly related to the type of work being performed.

Experience:

Requires a minimum of one (1) year of directly job‑related experience. Certification/Licensing:
None.

All positions at the University of Houston-System are security‑sensitive and will require a criminal history check.

The University of Houston System and its universities are Equal Opportunity Institutions. Everyone is encouraged to apply.