Market Development Consultant – Program Management

Job Description

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Sales

Caterpillar's Oil and Gas division provides superior products and service solutions to make our customers more efficient and lower total cost of ownership. Globally, we deliver engineered oilfield and drilling equipment repair and certification, mechanical and rotating equipment repairs and upgrades, rapid prototyping of spare parts, robust asset management, operation and maintenance and field engineering services. We offer a wide range of career opportunities across a variety of technical and business roles in engineering and service locations worldwide.

Join our team and help build engineering solutions that change the industry.

The Caterpillar Oil & Gas division has an exciting opportunity for a Market Development Consultant – Program Management in Houston, Texas or Lafayette, Indiana. This role is primarily responsible for managing the execution of New Product Introduction (NPI) programs and related product marketing activities for the Production Power Generation segment of Oil & Gas. You will be an integral part of the product strategy team responsible for delivering long‑term sales growth in the form of new gas genset products and services for Oil & Gas.

In addition, you will ensure that customer requirements are clearly defined and cascaded into technical program requirements, and you will work collaboratively with the product engineering teams to ensure that new products deliver the intended customer value and meet business unit strategic and financial objectives.

• Provide marketing leadership to New Product Introduction (NPI) teams focused on developing new power generation and electrification solutions for the Oil & Gas industry.
• Be responsible for executing marketing activities for assigned NPI product programs, including but not limited to new natural gas gensets, electrification solutions, and power distribution control systems.
• Collaborate with internal and external partners, dealers, and customers to support NPI activities including product requirements management, competitive analysis, field test coordination, product pricing, forecasting, and marketing literature development.
• Participate in regular meetings with customers, dealers, and commercial teams to gather market intelligence and understand Caterpillar's position in the industry.
• Gather voice of customer to understand customer buying behaviors, competitive issues, market service needs, and where Caterpillar can add value.
• Act as a market segment advisor to commercial teams, dealers, and other process partners.
• Define marketing communication priorities and work with the Marketing Communications team to create marketing materials and media for new product launches and marketing campaigns.
• Guide the development and publication of technical marketing data, competitive analysis, and sales training materials needed to effectively sell new products.

• Visa sponsorship is not available for this position.
• Relocation is available for this position.
• This position requires working onsite five days a week.
• Travel up to 25% required.

• Customer Focus:
  Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating market‑leading customer solutions.
• Effective Communications:
  Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive and accurately interpret ideas, information and needs through the application of appropriate communication behaviors.
• Relationship…