Casting Strategist

COMPANY

RYZE was founded in 2019 by Andrée Werner and Rashad Hossain, out of a parents' basement, with a mission to change daily health, starting with the morning routine: a nutrient-dense mushroom coffee delivering clean energy, mental clarity, and immune support. Built on a Direct-to-Consumer foundation with a performance marketing engine, RYZE achieved hockey-stick growth and a community of over 1 million active subscribers.

DTC remains the foundation, but RYZE has expanded into mass retail, quickly becoming the #2 item in Target's overall coffee category and is now executing a multi-channel expansion, with a cross-category launch coming in early 2027. RYZE is uniquely positioned to redefine how people think about daily wellness.

We're a lean, fast-moving, mission-driven team who believe daily rituals create the foundation for living your greatest life, and we're just getting started!

We're looking for a Casting Strategist to own the full talent sourcing and casting function for RYZE's paid ads team, with scope extending to the organic social and Tik Tok Shop teams. This is not a roster-filling role - you are building and maintaining a talent ecosystem that powers multiple departments. This is a strategic sourcing role in a direct response environment.

Casting here is not about finding people who look good. It is about finding people who are credible, relatable, and capable of performing to a specific audience in under three seconds. You need to understand that distinction and source accordingly. You are expected to be proactive, invested, and strategic - not reactive. You watch what our ads are doing, you understand what is winning, and you bring talent to the table before anyone has to ask for it.

Talent Sourcing

• Source 15-20 new talent candidates per week (60-80 per month) across Instagram, Tik Tok, Backstage, Casting Networks, Billo, Collabstr, and any other platform where the right people live.

• Ensure at least 30% of sourced talent are UGC creators, niche voices, or non-traditional profiles - not just professional actors.

• Fulfill all talent requests from the paid ads team, organic social, and Tik Tok Shop as needed.

• Watch top-performing ads proactively and bring at least one unsolicited talent recommendation per week based on ad performance data and roster gaps.

Talent Pipeline & Testing

• Ensure a minimum of 40 talent complete testing per month across paid, organic, and Tik Tok Shop.

• Own all communication with approved talent from first contact through testing completion.

• Manage talent transitions from Growth House to Powerhouse status when performance criteria are met.

• Ensure no talent in the existing roster sits dormant without a reason - activate them or flag them for removal.

Roster Management

• Maintain a clean, organized, up-to-date talent roster that is accessible and usable across all three departments at all times.

• Tag and categorize talent by type, demographic, performance tier, and use case so they are findable without asking.

• Collaborate with project managers to ensure talent is properly briefed and set up for every shoot.

Relationships & Negotiations

• Build real relationships with talent - people should want to work with RYZE because of how you treat them.

• Negotiate with actors' agents to ensure the most favorable partnership terms for RYZE, with clarity on scope and duration.

• Assist in contract negotiations for Growth House testing as needed.

• Experience in talent sourcing, casting, or influencer recruitment - ideally in a direct response, DTC, or performance marketing environment.

• Demonstrated ability to source talent across multiple platforms:
  Instagram, Tik Tok, Backstage, Casting Networks, Billo, Collabstr, or similar.

• U…