General Manager of Ecommerce

General Manager of Ecommerce & Digital Growth

Job Category:
Sales

Requisition Number: GENER
007233

• Posted :
  January 23, 2026
• Full-Time

Showing 1 location

Houston, TX 77040, USA

General Manager of Ecommerce & Digital Growth

Reports To:

VP of Sales

Direct Reports:
Yes

Status:
Full-Time

Division:
Technology

Job Purpose:

The General Manager, Ecommerce & Digital Growth is responsible for owning and scaling the ecommerce business for The Parts House (TPH) and XL Parts, with a primary focus on mechanical automotive aftermarket parts. This role carries full P&L responsibility and is accountable for driving material revenue growth, operational excellence, and long-term scalability within a wholesale distribution model. This is a General Manager role, not a platform manager.

The position owns strategy, execution, economics, and outcomes.

• Full ownership of ecommerce P&L, including revenue, cost-to-serve, fulfillment expense, returns, technology spend, and labor.
• Develop and manage annual budgets, forecasts, and growth targets.
• Establish and monitor KPIs tied to revenue growth, customer adoption, order frequency, average order value, fulfillment performance and operational cost control.
• Develop and execute a multi-year ecommerce growth strategy centered on aftermarket parts.
• Drive growth through increased e-commerce adoption by existing professional customers, adding new customers who can support our ambitious growth targets, higher purchase frequency and basket size, and strategic use of marketplaces and digital partnerships.
• Balance ecommerce expansion with traditional wholesale sales dynamics to avoid channel conflict.
• Serve as the business owner for all ecommerce systems and integrations, including ERP, OMS, WMS, PIM, and marketplace connections.
• Ensure accuracy and reliability of product data, pricing, availability, and catalog integrity.
• Prioritize and approve platform enhancements based on customer impact, scalability, and ROI.
• Own end-to-end ecommerce operations, including forward and reverse logistics.
• Ensure ecommerce order flow aligns with warehouse operations, inventory positioning, and delivery standards.
• Improve fulfillment speed, accuracy, service levels, and return economics without degrading wholesale operations.
• Act as the single point of accountability for e-commerce across Sales, Operations, IT, Pricing, Marketing, and Category Management.
• Partner with Sales leadership to ensure ecommerce complements and accelerate field sales efforts.
• Align with Category Management to support strategic assortment, availability, and digital merchandising.
• Build and lead a high-performance ecommerce organization.
• Identify internal capability gaps and hire or develop talent as required for scale.
• Establish clear performance expectations, operating rhythms, and accountability.
• Design ecommerce processes and architecture that can support future expansion into collision and body parts.

• 10+ years in the automotive aftermarket, with strong exposure to wholesale distribution
• 5+ years in ecommerce leadership roles with direct P&L responsibility
  
  Proven experience scaling B2B ecommerce within a complex operational environment
• Strong understanding of mechanical aftermarket categories, fulfillment requirements, and customer buying behavior
• Demonstrated ability to lead cross-functional teams and make tradeoffs between growth, cost, and service

We offer a competitive compensation plan complete with attractive benefits offerings that include (not limited to) medical, dental, vision, life insurance, 401k, paid time off and opportunities for advancement.

In a typical 9-hour workday, employees are expected to adapt to a fast-paced work environment and can spend extended periods at a computer. Occasional lifting of 50 lbs. or more may be necessary to fulfill job responsibilities.

XL Parts and The Parts House (TPH) a Marubeni Group is an Equal Opportunity Employer. All employment is contingent upon a successful background check and drug screen that meets the Company’s guidelines for employment.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.