Email Marketing Specialist

Love Advertising is seeking an Email Marketing Specialist to join our Digital Experience workstream. This role supports the execution, testing, and optimization of email campaigns across a variety of Email Service Providers (ESPs), with ownership of marketing automation initiatives and customer journeys.

The ideal candidate is detail-oriented, proactive, and brings a strong foundation in email marketing best practices. This role works closely with senior specialists, strategists, and creative partners to bring campaigns to life, ensure quality execution, and contribute insights that help improve performance and process, with opportunities to deepen expertise in advanced automation and journey strategy.

• Build, test, and deploy responsive email campaigns across ESPs
• Lead our email production team by owning hands-on development using modular templates
• Implement personalization and dynamic content leveraging platform tools and capabilities
• Identify and set best practices for accessibility, deliverability, and responsive design
• Perform QA checks across devices and inboxes using tools such as Litmus and Email on Acid
• Manage complex audience segmentation and campaign setups
• Track, document, and analyze key email performance metrics
• Compile performance summaries and contribute insights for internal and external teams

• Partner with creative and account teams to support campaign execution and help shape strategic creative direction through channel-level expertise
• Proactively identify issues, raise risks, and incorporate feedback to improve work quality
• Support day-to-day requests in a fast-paced agency environment

• 1–2 years of experience in email marketing, email development, or related role(s)
• Solid understanding of email marketing best practices concepts and campaign workflows and the ability to communicate effectively
• Technical experience configuring and executing email campaigns across one or more ESPs
• Familiarity with HTML and CSS as it pertains to email development
• Strong attention to detail and a proactive approach to expanding technical expertise
• Ability to manage tasks, deadlines, and feedback in a collaborative environment

• Exposure to Salesforce Marketing Cloud, Hub Spot, or similar ESPs
• Experience with data visualization tools such as Tableau or Power-BI
• Experience with MJML or modular email frameworks
• Basic understanding of database languages and concepts like SQL
• Bachelor’s degree from an accredited college or university
• Agency experience preferred but not required

We know great candidates don’t always check every box. If this role excites you, we encourage you to apply, as we value potential as much as experience.