WordPress Website Specialist

Word Press Website Specialist

Company: ESP Enterprises, Inc.

Location:

Hybrid

Type:
Independent Contractor (1099) or W2 Contract

ESP is seeking a hands‑on Word Press specialist to modernize the website into a secure, scalable, and easy‑to‑update platform. You’ll lead the rebuild using modern Word Press architecture (block editor), improve SEO and performance, refresh the look/feel, and ensure the site is optimized for social sharing and future enhancements (including optional AI chatbot integration).

This is a practical, build‑focused role for someone who can work independently, communicate clearly, and deliver production‑grade outcomes.

• Audit + plan:
  Review current site, content structure, performance, and SEO. Recommend a streamlined sitemap and page/template plan.

• Modern Word Press rebuild:
  Implement a clean, maintainable Word Press build using Gutenberg/block editor (no heavy legacy builders unless justified).

• Theme & components:
  Configure or build a modern theme approach, ensuring reusable sections and editor‑friendly page building.

• UI/UX refresh:
  Improve layouts, navigation, page hierarchy, typography, and overall polish (mobile‑first).

• Technical SEO:
  Implement best‑practice metadata, schema markup, redirects, indexation controls, image optimization, and internal linking.

• Performance:
  Optimize Core Web Vitals (caching strategy, asset loading, image formats, script management).

• Analytics:
  Set up GA4 + key conversion/event tracking (form submits, CTA clicks, call‑to‑actions).

• Forms & workflows:
  Build/optimize contact and intake forms with routing/notifications (and CRM integration if applicable).

• Security & stability:
  Ensure plugin hygiene, hardening, backups, and a clean update strategy.

• Launch: QA across devices/browsers, staging workflow, go‑live cutover, and post‑launch validation.

• Documentation + training:
  Provide a short admin guide and handoff so ESP can manage content without dev support.

• Cloudflare (DNS/CDN/WAF) familiarity

• Managed WP hosting experience (WP Engine, Kinsta, Flywheel, etc.)

• Accessibility (WCAG 2.1 AA) implementation/testing

• Experience optimizing sites for AI discoverability (structured content, schema, FAQ patterns)

• Optional: AI chatbot integration (website widget, knowledge base ingestion, safe logging/PII controls)

• 3+ years building and maintaining Word Press sites (modern best practices)

• Strong grasp of:

  • Gutenberg/block editor workflows

  • SEO fundamentals + technical SEO execution

  • Performance optimization (Core Web Vitals)

  • Security and plugin governance

• Portfolio of 3+ relevant sites (please include links and what you owned)

• Modernized Word Press site (block‑editor friendly)

• Improved navigation + page templates (service lines, about, insights/news, contact, careers)

• Technical SEO foundation + redirect plan implemented

• Performance improvements validated (CWV‑friendly)

• Analytics + event tracking working

• Documentation + training handoff completed

• Fixed‑fee base build preferred (with milestone payments)

• Add‑ons priced separately (SEO rewrite, extra landing pages, AI chatbot, etc.)

• Optional monthly retainer for ongoing updates and optimization

• Hourly contract (rate DOE) for a defined project window

• Clear weekly capacity expectations

Please send: