Digital Marketing Specialist

Our company is seeking a Digital Marketing Specialist, with a focus on digital marketing strategies, along with some experience of digital content creation as well as CRM to join a growing marketing team. To be successful the person in the role will bring a combination of subject matter expertise as well as an ability to execute numerous tasks and projects.

It is the perfect opportunity for someone with a passion for digital marketing and who wants to make an impact. We are looking for someone to own, lead and scale our digital marketing efforts as part of a marketing team.

Lead, coordinate, monitor and assist in the implementation of marketing initiatives which includes but are not limited to:

• SEM – Lead, Develop, implement, and then expand (based on ROI) a paid search program. The SEM strategy is expected to be a component of a larger integrated marketing campaign as well as to be a standalone and ongoing program.
• SEO & LLM Optimization – Lead the development and execution of strategies to increase top-10 keyword rankings and brand visibility within AI-generated responses (LLM Optimization). This includes auditing content for "answer engine" compatibility, optimizing for search volume, and managing inbound/outbound linking to build authority across traditional and generative search platforms.
• Website Editing and Content Creation – While the role is intended to focus on SEM, SEO and LLM we are looking for someone with broader experience and the ability to get involved in supporting website development and edits and other ad-hoc digital marketing areas as needed.
• Lead Generation – It is expected that SEM, SEO and AEO will be a primary driver of generating MQLs and SQLs. The Specialist will be responsible for implementing tactical plans to deliver the maximum number of quality leads that convert to sales funnel opportunities and revenue.
• Tactic level expertise – This role will be the subject matter expert for SEM, SEO, AEO website maintenance and development. Experienced in preparing monthly, quarterly and yearly KPI reports on digital marketing efforts.

• SEM & SEO experience within a B2B marketing environment – Experience for brands with a solution based go to market strategy that includes some type of high value technical hardware/equipment + service with a sector/industry concentration.
• Martech familiarity. Comfortable working with Tracking Data Analysis tools, Word Press CMS and Microsoft Dynamics or similar CRM tools.
• Capability building, backed by results – As part of the interview process, candidates will be asked to provide supporting KPIs that demonstrate their knowledge and success from past campaigns.

• 5+ years in paid search campaigns such as Google AdWords and Bing Ads.
• 5+ years in SEO optimization strategies.
• 2+ years in LLM Optimization for Google AI, ChatGPT, Gemini
• 3+ years implementing SEO & SEM plans for high value B2B solutions.
• 3+ years of Word Press or related content management systems (CMS).
• 3+ years in Digital Analysis & Reporting.
• 3+ years experience with Project Management tools.

• CPC
• CPL
• CPA
• LLM SEO
• % keywords in top 10
• Funnel opportunity revenue

The Digital Marketing Specialist will be part of a growing team of 3.

The new Digital Marketing Specialist will report to the Regional Marketing Manager.

Houston, Tx Office (in-office)

• Results oriented
• Self-directed/motivated
• Sense of urgency
• High integrity and trustworthy
• Selfless and team-centric

• Comprehensive healthcare benefits

The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk, hear, sit, climb, balance, stoop, kneel and crouch. The employee frequently is required to work on a computer, operate standard office equipment, stand, walk, use hands to finger, handle or feel, and reach with hands and arms.

The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Flexible Lifeline Systems, Inc. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, age, sex, disability, marital or veteran status, place of national origin or other categories protected by law.