Associate Director - Growth Marketing

Associate Director, Digital & Integrated Marketing

As Associate Director, Digital & Integrated Marketing for ELM, you will lead the strategy and execution of a full-funnel marketing engine designed to drive enterprise pipeline, new logo acquisition, and customer expansion. This role extends beyond digital to orchestrate integrated campaigns across digital, field, and executive-level events, aligned to complex B2B buying journey.

You will play a critical role in connecting marketing to revenue by aligning closely with enterprise sales, product marketing, and customer teams—ensuring programs drive account engagement, opportunity progression, and measurable revenue outcomes.

• Lead full-funnel, integrated campaigns aligned to ELM solution priorities (e.g., litigation management, legal spend, invoice automation, AI-enabled workflows)
• Orchestrate multi-channel programs across digital, ABM, field marketing, and executive events targeting enterprise accounts
• Own end-to-end campaign lifecycle, from strategy through optimization and revenue attribution

• Partner with sales on ABM strategies focused on named accounts and high-value segments
• Drive new logo acquisition while supporting pipeline acceleration and deal expansion
• Build targeted engagement programs that move accounts through consideration, evaluation, and purchase
• Implement scalable programs for multi-touch, multi-stakeholder engagement

• Integrate flagship industry events, hosted experiences, executive round tables, and field programs into campaign strategy
• Ensure events are generating and accelerating pipeline, with defined pre-, during-, and post-event activation
• Support sales-led engagement for key accounts and late-stage opportunities

• Lead digital strategy across paid media, search, social, and web to drive high-quality demand
• Optimize conversion pathways (web, landing pages, content journeys) for enterprise buyers
• Manage strategic partnerships with media platforms and industry channels (legal/tech ecosystems)

• Own marketing performance analytics, including, pipeline contribution (sourced/influenced), account engagement and progression, conversion across lifecycle stages and campaign ROI and customer acquisition cost.
• Lead marketing operations, including campaign execution, lead/account management, and data quality
• Define and optimize the marketing tech stack (Salesforce, Marketo, attribution, event tech)
• Recommend the right mix of tools and processes to support enterprise GTM and revenue visibility

• Partner closely with enterprise sales to align on target accounts, pipeline goals, and campaign priorities
• Collaborate with product marketing to translate ELM capabilities into compelling, differentiated campaigns
• Align with customer marketing to support cross-sell, upsell, and retention programs
• Act as a strategic partner to leadership on pipeline health, performance insights, and growth opportunities

• Manage budgets across digital, ABM, and events, optimizing for pipeline generation and revenue impact
• Allocate resources based on segment priorities, deal size, and performance insights

• Lead and develop a team across digital, campaigns, events, and operations
• Build a performance-driven, data-centric culture focused on accountability and continuous optimization
• Mentor managers and senior marketers supporting enterprise GTM execution

• Deep experience in B2B enterprise marketing, ideally in SaaS, legal tech, or complex solution selling
• Proven success driving pipeline and revenue in long, multi-stakeholder sales cycles
• Expertise in account-based marketing (ABM) and enterprise demand generation
• Strong experience leading integrated campaigns across digital and events (including executive engagement)
• Advanced knowledge of marketing analytics, attribution, and funnel optimization
• Experience owning or partnering with marketing operations and technology ecosystems
• Strong understanding of legal, compliance, finance,…