Digital Marketing Specialist

Description

Full-time | Hybrid – 3 days/week in office

Priority Power is the energy partner delivering the systems, expertise, and execution, required to power enterprise growth. Through our integrated multi-service offering spanning strategy, supply, infrastructure, and operations, we develop and operate mission critical energy solutions for organizations navigating today's complex energy landscape. From greenfield to gigawatt to grid, we make power possible at the scale and speed of ambitious growth demands - meeting the needs of an energy driven future.

Priority Power delivers the strategy, infrastructure, and execution that powers enterprise growth - with the speed, transparency, and accountability our clients depend on.

To be the most trusted and capable integrated energy partner in the United States
-delivering strategy, infrastructure, and execution at the speed ambitious growth demands.

Priority Power is seeking a highly motivated Digital Marketing Specialist to execute and optimize digital marketing programs that generate qualified leads, strengthen brand awareness, and support business growth.

This role is ideal for a marketing professional with 5+ years of B2B digital marketing experience who combines creativity with technical expertise. The successful candidate will own the execution of digital campaigns across multiple channels while serving as the primary administrator for our marketing technology stack, including Hub Spot, Salesforce, Word Press, Google Ecosystem, and Linked In Campaign Manager.

• Serve as the primary administrator for Hub Spot, managing marketing automation, workflows, forms, lead scoring, landing pages, and campaign execution to support lead generation and pipeline growth.
• Manage and optimize integrations between different marketing technologies, ensuring accurate lead capture, CRM synchronization, data integrity, reporting, and lifecycle management.
• Execute and optimize integrated digital marketing campaigns across email, social media, paid and organic search, SEO, content marketing, and digital advertising, driving measurable business results.
• Own and manage the company's social media strategy, with a focus on Linked In, including content planning, publishing, community engagement, paid campaigns, and performance optimization.
• Maintain and optimize the corporate website using Word Press and Elementor, including creating landing pages, updating content, improving user experience, and supporting SEO best practices.
• Design and develop compelling digital marketing assets using Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva, including graphics, emails, landing pages, advertisements, and promotional materials.
• Monitor, analyze, and report on campaign performance using Hub Spot, Salesforce, Google Ecosystem, and social media analytics, providing actionable insights and recommendations to improve ROI.
• Support Account-Based Marketing (ABM), lead nurturing, audience segmentation, and marketing automation initiatives to increase engagement and conversion rates.
• Coordinate marketing projects using project management software, ensuring campaigns are delivered on time, within scope, and aligned with business priorities.
• Maintain marketing documentation, campaign calendars, standard operating procedures, and collaborate cross‑functionally with Sales, Business Development, and Operations to support company growth.

• Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or related field.
• 5+ years of B2B digital marketing experience.
• Hands‑on experience administering Hub Spot Marketing Hub.
• Experience integrating Hub Spot with Salesforce CRM.
• Strong experience managing Word Press websites, including Elementor page builder.
• Experience building landing pages and marketing forms that support lead generation.
• Working knowledge of marketing automation, email marketing, lead nurturing, and CRM workflows.
• Experience managing Linked In business pages and executing organic and paid social campaigns.
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign);
  Canva…