Digital Product Manager Lead Sr- Modernization

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Digital Product Manager Lead Sr within PNC’s Mar Tech organization, you will be based in a Marketing Hub for PNC.

The role is essential to accelerate Mar Tech transformation and deliver strategic initiatives that drive growth and customer experience. This role will provide dedicated ownership in projects, ensuring strong discovery, design and requirements build. By applying advanced product management practices, the position will optimize resources, mitigate risks, and unlock ROI from Mar Tech investments. PNC is an in‑office company that fosters a supportive culture where employees can thrive and achieve balance.

We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

• Drive digital strategy across business segments to optimize digital experience, leveraging design thinking and other best practices.
• Monitor the marketplace to assess digital experience trends and results in order to recommend new digital experiences or enhancements to existing experiences.
• Prioritize and decide on recommendations.
• Drive business case development.
• Develop and design the features of new or existing digital experiences to take advantage of an identified market need or opportunity.
• Manage the development, production, roll‑out or promotion of digital experiences.
• Partner with key stakeholders including Product, Technology, MIS, Line of Business, Marketing and other internal service partners as well as external stakeholders to ensure all digital experiences meet their strategic goals.
• Partner with Marketing to develop in‑product‑specific marketing initiatives.
• May participate in client‑facing activities.
• As part of the first line of defense, support risk management, compliance, and audit needs.
• Drive business, financial, and customer experience results of new and existing products and effectively recommend modifications in experiences and/or marketing to improve results.
• May coordinate and/or coach Product Managers and Associates.

• Customer Focused – Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk – Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC’s Enterprise Risk Management Framework.

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role.

• Agile Web Development
• Business Requirements Documentation (BRD)
• Data Visualization
• Digital User Experience
• Employee Engagement
• IT Architecture
• Java Script
• Wire framing

• Business Acumen
• Competitive Environment
• Data Gathering and Reporting
• Design Thinking
• Effective Communications
• Innovation
• Knowledge of Product Line
• Marketing Strategy and Positioning
• Product Development Life Cycle
• Project Management
• Solutions Development

• Roles at this level typically require a university/college degree. Higher level education such as a Master’s degree, PhD, or certifications is desirable.
• Industry relevant experience is typically 8+ years.
• Specific certifications are often required.
• In lieu of a degree, a comparable combination of education, job‑specific certification(s), and experience (including military service) may be considered.
• Education:
  
  Bachelor’s degree.
• Certifications:
  
  None required.
• Licenses:
  None required.

Base Salary: $ – $. Salaries may vary based on geographic location, market data and on individual skills, experience, and…