Digital Marketing Specialist Houston, TX

Digital Marketing Specialist Role

Reporting to the VP of Marketing Operations, the Digital Marketing Specialist contributes to the planning, design, and execution of all digital marketing strategies that support the objectives and goals set by Senior Management. This person will provide a positive, ongoing, intuitive experience that increases engagement, and strength of brand among financial service providers, resulting in lead conversions across all product lines.

Multiple data and analytic platforms will guide efforts. Serves as a champion for First Service's workplace culture.

• Designs, develops, and executes ongoing improvements to all digital channels (website, marketing automation, micro-sites, digital banking, etc.), using analytics and user testing to evaluate end-to-end member/prospect experiences across multiple channels and touchpoints.
• Plans and executes content marketing, SEM, marketing automation, email, and display advertising campaigns.
• Works with the Content Specialist to conduct routine website audits, comprehensive keyword and SEO research to improve organic, non-branded search traffic to key content pages. This includes internal page links, meta-data, alt and title tags, per-page keywords, and page descriptions.
• Measures and reports performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Collaborates with cross-functional teams on various projects to optimize and align initiatives and third party integrations across various digital channels.
• Performs other job related duties as assigned.

Experience

Three or more years with digital marketing experience in a professional setting.

Experience

Editing and managing a website created with a Content Management System (Kentico, Sitefinity, Sitecore, Word Press, etc.) Experience creating and sending emails via Marketing Automation System (Hubspot, Salesforce Marketing Cloud, Acoustic, Marketo, Sharpspring, Braze, etc.) Familiarity with HTML, CSS, and basic web development concepts. Demonstrated expertise in managing and optimizing paid search campaigns. Proficiency in SEO tools and analytics platforms like Moz, SEMrush, or similar tools.

Proficiency in data analysis to measure the effectiveness of digital marketing campaigns.

Education -

A Bachelor's degree in Marketing, Advertising, Digital Marketing, Data Analytics, Business, or a related field is required.

Interpersonal Skills -

Courtesy, tact, and diplomacy are essential elements of the job. Work involves much personal contact with others inside and/or outside the organization for purposes of giving or obtaining information, building relationships, or soliciting cooperation.

Other Skills

• Requires a high level of problem solving capabilities as well as curiosity, self-motivation and adaptability.
• Requires the ability to multi-task and prioritize in a deadline driven environment.
• Requires strong written and verbal communication skills.
• Requires creativity and innovation for finding new and more efficient ways of doing things.
• Requires excellent time management skills and the ability to schedule work activities so deadlines are met and goals are accomplished in a timely and organized manner.
• Requires exceptional attention to detail that is evident in all work.
• Requires strong work ethics and the ability to work with a fast-paced team.
• Must be passionate about your personal growth and learning.
• An understanding of consumer behavior and consumer segmentation.
• Requires experience with website design and development.
• Proficient in HTML and CSS.
• Must have experience working with Content Management Systems (CMS).
• Experience developing and executing a digital strategy to include a company's social media platforms, SEM campaigns, and SEO is required.
• Proficient in Microsoft Office and Adobe Creative Suite.

Physical Requirements

• While performing the duties of the job, the employee is regularly required to: position self to move about the work area
• reach, grab, sort
• communicate in person…