Digital Marketing, Data & Technology Analyst

Email Marketing, Lead Generation, Digital Platforms & AI-Enabled Marketing Systems

C2R Capital Management, LLC — Houston, TX

C2R Capital is a fast-growing private commercial real estate bridge-lending platform with a $100M+ secured debt fund and an active pipeline across the Sunbelt and Mountain West. We originate and acquire asset-backed loans and distressed notes secured by land, retail, industrial, multifamily, and other commercial assets — typically $4M–$20M per deal.

Our firm is entrepreneurial, fast-moving, and highly collaborative. We are building a modern origination platform that combines relationship-driven commercial real estate lending with disciplined outbound marketing, data-driven lead generation, digital content, and emerging AI tools.

We are seeking a full-time Digital Marketing, Data & Technology Analyst to own and execute C2R’s digital marketing engine.

This is not a narrow social media or content role. We are looking for someone who wants to own the marketing operating system for a growing private credit platform.

The ideal candidate is analytical, detail-oriented, resourceful, and highly execution-focused. You should be comfortable managing outbound email campaigns, building prospect databases, maintaining clean CRM data, publishing website and Linked In content, tracking performance, testing new tools, and turning marketing ideas into repeatable systems.

This person will not simply execute tasks. They will help develop, test, and implement C2R’s broader digital origination strategy.

The role also requires curiosity around AI and marketing technology. We do not expect a full-stack engineer on day one, but we want someone who is actively using AI tools, willing to learn quickly, and excited to help C2R build proprietary internal workflows, automations, dashboards, lightweight web apps, and enterprise-use AI tools as the technology evolves.

The role requires someone who is:

• Comfortable operating in a lean, entrepreneurial environment.
• Highly organized and willing to own execution from idea to launch.
• Interested in commercial real estate, private credit, and capital markets.
• Strong enough technically to manage systems, data, workflows, and reporting.
• Curious about AI and willing to learn new tools in real time.
• Focused on generating qualified deal flow, not vanity marketing metrics.

• Develop and execute C2R’s digital marketing strategy in coordination with senior leadership.
• Generate new ideas for campaigns, outreach angles, content themes, lead-generation sources, and market positioning.
• Translate C2R’s lending strategy, closed deals, market views, and target borrower profile into actionable marketing campaigns.
• Identify new target audiences, referral channels, industry themes, and deal-source segments to test.
• Build monthly and quarterly marketing calendars across email, Linked In, website content, deal announcements, and market commentary.
• Monitor what is working across campaigns and recommend changes to improve qualified deal flow.
• Manage and execute cold email campaigns through platforms such as Instantly or similar tools.
• Manage warm email campaigns through platforms such as Apollo or similar tools.
• Build and maintain segmented drip campaigns by target audience, including brokers, bankers, sponsors, developers, attorneys, accountants, lenders, title firms, and other deal sources.
• Help write, test, and refine campaign copy, subject lines, calls-to-action, and follow-up sequences.
• Use closed-deal announcements, market commentary, industry articles, and C2R’s lending criteria to support outbound campaigns.
• Monitor deliverability, bounce rates, unsubscribes, replies, positive replies, and domain/inbox performance.
• Protect C2R’s primary domain…