Marketing Specialist - Houston, TX

About Zedcor Inc.

Zedcor Inc. (TSX-V:ZDC) is disrupting the traditional physical security industry through its proprietary MobileyeZ™ security towers by providing turnkey and customized mobile surveillance and live monitoring solutions to blue-chip customers across North America. The Company continues to expand its established platform of over 1,200 MobileyeZ™ towers in Canada and the United States, with emphasis on industry leading service levels, data-supported efficiency outcomes, and continued innovation.

Zedcor services the Canadian market through equipment and service centers currently located in British Columbia, Alberta, Manitoba, and Ontario. The Company continues to advance its U.S. expansion which now has the capacity to service markets throughout the Midwest with locations throughout Texas Colorado, Arizona, Nevada and Florida.

For more information, check out

The Marketing Specialist is responsible for leading and executing Zedcor's digital marketing strategy with aprimary focus on our online brand visibility, SEO performance, and content development. Reporting directly to the Chief Executive Officer, this role owns the end-to-end digital marketing function driving organic search growth, managing multilingual content, overseeing paid advertising strategy, and collaborating across internal teams and external vendors to ensure marketing efforts translate into measurable business results.

The ideal candidate is a data-driven marketer who combines deep SEO expertise with strong communication and project management skills, and who is comfortable leveraging modern tools including AI-powered platforms to continuously improve Zedcor's digital presence.

• Develop, implement, and continuously optimize Zedcor's SEO strategy across all digital properties, with a focus on driving organic search visibility, qualified traffic, and lead generation.
• Conduct ongoing keyword research, competitive analysis, and search landscape assessments to identify opportunities and inform content and technical SEO priorities.
• Manage and monitor SEO performance across multiple campaigns and platforms, using tools including SEMrush, Google Analytics 4 (GA4), Google Search Console, and Call Rail to track rankings, traffic, conversions, and ROI.
• Lead technical SEO initiatives including page speed optimization, mobile performance, crawlability, indexing, structured data, and site architecture improvements in collaboration with web development partners.
• Oversee and optimize Zedcor's Word Press website, collaborating with internal teams and external developers on UX improvements, landing page optimization, and ongoing site health.
• Monitor and optimize website content and structure for visibility in AI-powered search experiences, including Google AI Overviews, ChatGPT, Perplexity, and other emerging search platforms.

• Develop and oversee the creation of high-quality, SEO-optimized content across website pages, blog articles, landing pages, case studies, and marketing collateral.
• Leverage generative AI tools (e.g., ChatGPT, Claude) to assist with content ideation, keyword research, content drafts, and campaign planning, while maintaining brand voice and editorial quality.
• Collaborate with internal teams to produce content that supports sales enablement, brand awareness, and lead generation objectives.
• Ensure all written content is accurate, on-brand, and optimized for both search performance and target audience engagement.

• Provide strategic input on Google Ads and Meta Ads campaigns, working alongside in-house team members or external partners managing day-to-day platform execution.
• Monitor paid campaign performance, analyze data, and recommend optimizations to improve lead quality, cost-per-acquisition, and overall return on ad spend.
• Collaborate with the team to align paid and organic search strategies for maximum digital presence and coverage.
  Brand Management
• Serve as the steward of Zedcor's digital brand, ensuring consistent application of brand standards — including tone of voice, visual identity,…