Digital Marketing Specialist

Position Summary: At Jim Adler & Associates, our marketing team is looking for a versatile and driven Bilingual Digital Marketing Specialist. In this role, you will support our digital marketing efforts by managing our Spanish-language web presence and SEO initiatives under the guidance of the Digital Marketing Lead. You will assist in executing strategies, crafting compelling content, maintaining our website, and translating data into actionable insights that help drive lead generation and signups.

The ideal candidate is a highly organized team player who is comfortable working with technical SEO and Word Press, is eager to learn, and can communicate effectively with team members and leadership.

• Spanish SEO & Content Execution: Assist the Digital Marketing Lead in executing SEO strategies for the Spanish-language website. Create, evaluate, and optimize Spanish content to improve search rankings, increase web traffic, and maximize lead generation based on team goals.
• Website Maintenance: Support the day-to-day maintenance, building, and updating of the Spanish website utilizing Word Press and the Elementor page builder.
• Platform Management: Utilize industry-standard tools (Google Search Console, SEMrush, and/or Ahrefs) to conduct keyword research, monitor site health, and track campaign performance under team supervision.
• Data Reporting & Strategy: Assist in gathering data and building reports to track performance. Work collaboratively with the team to provide insights and translate digital marketing metrics into clear updates for internal stakeholders.
• Cross-Functional Support: Step in to support the broader digital marketing team with other critical tasks as needed, including general website maintenance, English content writing, and overarching digital strategy execution.

• Experience: 1–3 years of hands-on experience in digital marketing, SEO, content creation, or a closely related role.
• Proven SEO Results: A demonstrated track record of successful SEO implementations resulting in measurable traffic, ranking, and lead generation growth.
• Bilingual Fluency: Native or near-native fluency in both Spanish and English, with exceptional writing, editing, and proofreading skills in both languages.
• Technical Marketing
  
  Experience:
  
  Proven hands-on experience utilizing Google Analytics, Google Search Console, and SEO platforms like SEMrush or Ahrefs.
• CMS Expertise: Strong working knowledge of Word Press, with specific, hands-on experience building and maintaining pages using Elementor.
• Analytical Mindset: Ability to gather data, create reports, and work with the team to interpret findings and make strategic recommendations.
• Communication
  
  Skills:
  
  Excellent interpersonal skills with the ability to take direction, share updates effectively, and communicate marketing concepts clearly to team members.
• Self-Starter Mentality: Highly organized, proactive, and self-motivated. You have a track record of taking initiative and driving projects to completion with minimal supervision.
• Location & Logistics: Reliable transportation and the willingness/ability to commute to our office located in the Galleria area.

• AI Proficiency: Experience leveraging AI tools and prompts to increase personal productivity, brainstorm content, and improve workflow efficiency.
• Data Visualization: Advanced skills in Excel/Google Sheets for reporting, and a working knowledge of Looker Studio to build robust data dashboards.
• Design
  
  Skills:
  
  Experience creating visually appealing presentations and marketing assets using Canva, PowerPoint, Google Slides, or other graphic design software.
• Email Marketing: Hands-on experience building and executing email marketing campaigns, specifically using Mailchimp.
• Coding Knowledge: A working knowledge of HTML and CSS to assist with advanced website troubleshooting and formatting.