VP, Strategy & Analytics

VP, Strategy & Analytics

The VP, Strategy & Analytics for a Houston Dynamo Football Club leads the enterprise-wide data, analytics and business intelligence functions. This position helps to drive revenue growth, optimizing ticketing, sponsor ships, fan engagement, and operations through data-driven insights, predictive modeling, and strategic planning. The VP, Strategy & Analytics is a high-impact leadership role responsible for enabling better decisions across the organization through strategic insight, rigorous analysis, and strong cross-functional partnership.

This role reports directly to the Chief Financial Officer / Chief Operating Officer of the club.

• Lead annual and long-range strategic planning processes, including materials prepared for senior leadership and ownership review
• Develop and execute growth strategies across revenue streams — ticketing, sponsorship, events, and emerging business lines
• Expand the understanding of fan behavior, values, and sentiment across digital and in-venue channels
• Lead research initiatives that go beyond traditional reporting – uncovering strategic insights on new audiences, content consumption, regional behaviors, and evolving entertainment preferences.
• Develop pricing strategy and tools to optimize yield across tickets, premium, and partnerships
• Lead org-design and operational improvement initiatives to drive efficiency across business units

• Proactively identify and drive opportunities for new reporting, analytics, and research methodologies and best practices
• Interpret multiple data sources and design strategic approaches that will demonstrate value and deliver business results
• Oversee the management and evolution of the organization's data platform, ensuring infrastructure supports analytical and reporting needs across the business
• Oversee ongoing analysis of marketing investments and ROIs for product, category and audience segmentation performance across all channels
• Drive standardization and accessibility of reporting to ensure consistent, trusted metrics across the organization
• Oversee the data, CRM, and AI-driven fan data architecture to improve customer retention and lifetime value
• Develop ongoing training for key stakeholders and users of CRM and AI-driven systems
• Ensure data integrity across all systems

• Lead and develop the Business Strategy & Analytics team, fostering a high-performing, accountable, and curious culture
• Manage team capacity and priorities to focus on high-impact work
• Own analytics intake, prioritization, and roadmap — balancing strategic goals, urgency, and team capacity
• Provide clear, proactive communication on analytics initiatives, including status, timing, and impact

• Act as a strategic advisor to the C-Suite and functional leaders, integrating data-driven insights into decisions across revenue, marketing, operations, and fan engagement & experience.
• Align analytical insights with organizational goals by working closely with Senior Leadership, Revenue, Marketing, Strategy, HR, Finance and Operations teams.
• Collaborate with the Partnerships and Ticketing team on sales strategy, retention strategy, and partner valuation frameworks
• Manage department budget and serve as a resource for ad hoc analysis and evolving business needs
• Other duties as assigned.

• Bachelor's degree required in Analytics, Business, Economics, Computer Science, or a related field. MBA from a top program strongly preferred.
• 8-10 years of experience in strategy, analytics or related field, required within the sports and entertainment industry.
• Proven leadership experience, with a track record of managing teams and achieving business development goals.
• Experience managing large-scale event negotiations and creating strategic plans for venue utilization.
• Experience developing and managing budgets, with a strong financial acumen.

• Deep knowledge of CRM, ticketing platforms, marketing analytics, pricing models and sponsorship valuation frameworks
• Experience with advanced analytics tools (SQL, R, Python), data…