SEO Specialist

Key Responsibilities

• Conduct an SEO audit of ICT's website and identify issues affecting search rankings.
• Develop and implement a prioritized SEO improvement plan.
• Conduct keyword and competitor research for ICT's key services and markets.
• Improve on-page SEO, including page titles, descriptions, headings, content, and internal linking.
• Identify and help resolve technical SEO issues related to indexing, site structure, performance, and search-engine accessibility.
• Recommend improvements or new website content to strengthen organic search performance.
• Improve local and geographic search visibility in priority Canadian and U.S. markets, including Houston, Texas.
• Monitor performance using Google Analytics, Google Search Console, and other SEO tools.
• Provide regular updates on results, priorities, and recommendations.
• Document ongoing SEO recommendations and best practices for continued use after the contract

• Previous professional experience in SEO, digital marketing, website optimization, or related field.
• Demonstrated experience improving website organic search performance.
• Strong understanding of technical and on-page SEO.
• Experience with Google Analytics and Google Search Console.
• Experience with keyword research, competitor analysis, and SEO auditing tools.
• Strong analytical and problem-solving skills.
• Ability to work independently and prioritize work based on business impact.
• Strong communication skills and ability to work with technical and non-technical stakeholders.
• Experience with B2B, construction, industrial, engineering, or manufacturing organizations is considered an asset.

By the end of the six-month contract, ICT should have:

• Improved organic search visibility in priority markets.
• Resolved key technical and on-page SEO issues.
• Improved website content and keyword targeting.
• Clear reporting on SEO performance and progress.
• A documented strategy for maintaining and continuing SEO improvements.