Director Field Systems and Intelligence

Overview

CAB Enterprises, Inc. proudly serves as the exclusive distributor of Electrolit in the United States. Electrolit is owned by Grupo Pisa, Latin America's premier pharmaceutical company with over 80 years of experience. Electrolit has become a leader in premium hydration beverages. Since Electrolit entered the US in 2015, we have increased Electrolit's visibility in the U.S. market, by building on the brand’s rich legacy that began in 1950 as a hydration solution for children.

With a steadfast commitment to quality, Electrolit has an innovative, scientifically backed formula, an exciting range of flavors, which uses pharmaceutical-grade ingredients and produced in a state-of-the-art facility.

At CAB Enterprises, we pride ourselves on fostering a service-oriented culture that values the collective skills and contributions of our team members. Our core values: humility, honesty, respect, responsibility, and drive are the cornerstones of our success. We have a dynamic and fulfilling workplace where our employees are recognized as our most valuable asset. Together, we celebrate our achievements and look forward to continuing our tradition of excellence.

The Director, Field Systems & Intelligence is responsible for leading the technology, data, reporting, and execution support processes that enable Electrolit USA's field organization. Reporting to the Sr. Director of Strategic Planning & Insights, this role serves as the bridge between business strategy and field execution, ensuring organizational priorities are effectively translated into field-ready initiatives, measurable activities, and actionable insights. The Director oversees field systems, reporting infrastructure, data governance, and execution enablement programs that improve visibility, accountability, and performance across the organization while supporting informed decision-making and sustainable business growth.

• Serve as the business owner for all field execution technologies, including Repsly, Field View, CRM platforms, and related sales enablement tools, ensuring they effectively support field execution, performance visibility, and organizational objectives.
• Lead system configuration, optimization, governance, and enhancement initiatives to improve field productivity, data quality, and user experience.
• Manage technology vendors, system integrations, contracts, and service delivery to support business objectives.
• Establish data governance standards, business rules, and quality controls to ensure accurate and actionable field execution data.
• Develop and maintain the field technology roadmap, prioritizing enhancements based on business needs, user feedback, operational effectiveness, and organizational priorities.

• Serve as the operational link between Strategic Planning & Insights, Sales, Marketing, and Field teams to ensure organizational priorities are translated into field-ready execution plans.
• Coordinate the intake, setup, deployment, and tracking of national promotions, distributor incentive programs, and other field execution initiatives within supported systems and reporting tools.
• Lead planning and execution support for field activations, blitzes, resets, and special market initiatives, ensuring clear objectives and measurement criteria.
• Partner with Field Sales leadership to ensure execution priorities, workflows, and reporting requirements accurately reflect field realities and business needs.
• Continuously evaluate and improve execution processes to increase field effectiveness, visibility, and accountability.

• Define, develop, and maintain key performance indicators, dashboards, scorecards, and reporting tools that provide timely visibility into field execution performance.
• Lead the collection, analysis, and interpretation of field execution data to support organizational decision-making, performance improvement, and strategic planning efforts.
• Partner with Sales, Marketing, Finance, and Strategic Planning & Insights leadership to align reporting outputs, performance metrics, and field…