Manager, Marketing Database

Job Description

At Norton Rose Fulbright, people thrive because of a shared commitment to quality, unity and integrity. The highly regarded law firm consistently receives recognition from Great Place to Work and Top Workplaces, two companies that specialize in assessing organizational culture. Teams collaborate across regions, value new ideas and deliver meaningful client solutions, supported by a culture that embraces ambition, development and shared success.

With more than 3,000 lawyers and 3,000 business services professionals working together across 50 offices worldwide, this global law firm provides a full range of legal services to leading corporations and financial institutions operating in key markets and sectors. The Marketing Database Manager serves as the firm’s functional subject‑matter expert and primary power user for the Inter Action CRM platform, with particular emphasis on the Inter Action Windows Client.

This role manages the day‑to‑day functionality, configuration, data processes, reporting, and ongoing enhancement of Inter Action and its connected tools, including the firm’s email marketing platform. Working closely with Marketing, Business Development, IT, external vendors, and end users, the Manager troubleshoots complex system and data issues, supports effective CRM usage, and helps modernise the firm’s marketing database capabilities.

• CRM, AI, Data Management, Data Quality
• Manage the Inter Action Windows configuration settings and options including Folder Templates, Naming conventions, Folder Dependency Analyzer (FDA), Saved Searches, Data Change Management settings, Importing/Exporting and Web Profile configurations.
• Ensure the database is segmented effectively for targeted marketing activities.
• Understand Application Collaboration and CRM data owned by the HR information systems and billing systems in order to troubleshoot data‑related errors.
• Use Inter Action Data Minder to offboard user accounts; troubleshoot user account sync cycles.
• Support and manage essential housekeeping efforts to ensure data accuracy and quality and perform data clean up and maintenance.
• Coordinate CRM activities and workflows with internal team members.
• Manage utilisation of external AI tool to improve data quality.
• Regularly meet and work with IT and external vendors to manage upgrades, modifications or new features.
• Monitor the evolving vendor and product landscape for future opportunities.
• Email Marketing US subject‑matter expert for firm’s email marketing, coordinating with the global team.
• Work with our global service centre to ensure efficient processes.
• Develop instruction documents as needed.
• Create and maintain the master email campaign templates, configurations, User accounts and any necessary web forms.
• Create Vuture campaigns and mailing lists as needed; send event mailings, flagship campaign publications and legal updates as needed, including Holiday eCards on request.
• Prepare monthly reports analysing our open rates, workflow and other KPIs.
• General assist with problem diagnosis and resolution support for Inter Action and Vuture.
• Collaborate with CRM managers throughout the Verein to standardise procedures and configurations.
• Prepare Inter Action Activity reports as needed for global client teams, leadership and other stakeholders.
• Collaborate with marketing and business development teams on bespoke reporting needs, such as client event attendee costs.

Other duties Please note this job description does not cover or contain all activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

• Bachelor’s degree and 6 years of relevant…