SEO and Digital Marketing Specialist

Interested in this opportunity? We invite you to carefully review the job details below to learn more about the position, the responsibilities involved, and the qualifications we are looking for. This is your chance to discover whether the role matches your skills, experience, and career goals.

If you believe you are a good fit and are ready to take the next step in your professional journey, we encourage you to submit your application. We are always looking for motivated, talented, and passionate individuals who are ready to grow, contribute, and become part of a dynamic team.

We are growing a mission-driven digital platform focused on legal online casino gaming for Indian audiences. To accelerate this growth, we are hiring an experienced SEO and digital marketing specialist who can build sustainable acquisition engines across search and supporting channels, while maintaining a strong standard of accuracy, trust, and responsible gambling messaging.

This role is built for someone who cares deeply about rankings, ROI, and long-term compounding growth. You will lead cross-channel execution with a strong foundation in organic growth and keyword strategy
, ensuring the right users discover the right content at the right time.

As our SEO and digital marketing specialist
, you will own end-to-end search performance and coordinate supporting campaigns across social and email. You will lead technical SEO for Indian iGaming sites, run audits, improve indexation and Core Web Vitals, and partner with content stakeholders to create topic clusters that attract high-intent readers.

You will also contribute to performance marketing and lifecycle email programs by supporting compliant acquisition experiments and building retention pathways that grow engagement over time. All work must align with compliance-first marketing for online casino content, especially around user safety and responsible gambling standards.

• Own and execute an SEO roadmap built on organic growth and keyword strategy
  , including topic clusters, internal linking plans, and SERP feature targeting for Indian audiences.
• Lead technical SEO for Indian iGaming performance: crawlability, indexation, CWV improvements, structured data, sitemap hygiene, and diagnostic insights.
• Conduct keyword research and intent mapping, including state-level legal queries and audience segmentation, to scale consistent organic acquisition.
• Drive on-page optimisation across titles, meta descriptions, headings, entity signals, and E-E-A-T improvements.
• Build content hubs for legal explainers, reviews, responsible gambling resources, and payments guidance, using strong information architecture.
• Ensure regional relevance through Indian English style, INR context, and clear legal notes where required.

• Support compliant paid acquisition experiments through performance marketing and lifecycle email planning, including landing page improvements and conversion tracking.
• Coordinate paid social tests where policy-compliant, focused on educational content amplification and audience growth.
• Own email marketing foundations: segmentation, automated journeys (welcome, digest, re-engagement), deliverability monitoring, and testing.
• Maintain a channel calendar for social distribution that reinforces search priorities and builds repeat audience engagement.

• Build dashboards that track rankings, CTR, conversion rates, engagement depth, and channel performance using analytics and reporting tools.
• Run A/B tests on titles, snippets, modules, and UX elements, using learnings to improve SEO and conversion outcomes.
• Partner with…