Senior Manager, Paid Media Marketing

Job Summary

The Senior Manager of Marketing is responsible for the strategy, planning, execution and management of paid media plans supporting multiple lines of business within the WM umbrella. This role is responsible for delivering revenue growth through campaigns that both promote the WM brand and drive customer acquisition. This includes liaising with internal stakeholders and managing external agencies.

• Establish paid media strategy and goals that align with corporate and departmental objectives.
• Drive business growth through national paid media campaigns for residential and commercial services. This includes paid search, display, video, social, connected TV, linear TV, etc.
• Support area teams in delivering against goals by driving strategy and execution of local campaigns.
• Manage corporate brand media including campaigns that are a part of sports sponsor ships (e.g. PGA, MLB).
• Manage media budgets with a performance‑driven mindset, serving as a thoughtful steward of company resources to maximize impact and efficiency.
• Partner with stakeholder teams to ensure the end‑to‑end customer experience is set up for optimal performance including messaging, pricing and e‑commerce.
• Develop and maintain reporting tools that monitor performance and identify optimization opportunities.
• Evaluate emerging technologies and channels. Provide thought leadership and perspective for adoption where appropriate.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Other minor duties may be assigned.

• Plan, direct, oversee and execute the development and implementation of WM’s paid media strategy consistent with established overarching corporate marketing strategies and objectives.
• Work directly with Dir Marketing, SLT members, and key senior corporate and group leaders, as required, providing the leadership and expertise needed to define, develop and integrate the company’s near and long‑term marketing initiatives into a cohesive and category‑leading marketing strategy that can support the evolution of the business.
• Develop an advertising roadmap to support brand building, customer engagement and lead generation, ensuring the website delivers the best experience for our customers, aligns with marketing strategies across channels.
• Oversee vendor evaluation, execution and management of all contracts relating to paid media, lead generation, and agency services.
• Partner with internal departments and external agencies in finding or developing marketing strategies to grow the business online and offline, meeting revenue/cost goals.
• Direct the day‑to‑day online operations relating to paid media with oversight responsibility for key performance drivers and resulting operating metrics.
• Oversee cross‑functional teams and direct the strategy to ensure all paid media marketing initiatives drive top line revenue growth, optimize return‑on‑investment and achieve other key performance indicators and that business projects are executed within budget and on schedule.
• Develop and implement a best‑in‑class analytics process to ensure all paid media initiatives are set against measurable objectives and there is recourse to ensure changes can be made to meet expectations.
• Lead cross‑functional high‑performing teams with a strong sense for considering customer needs, incorporating company goals, and creating an experience able to inspire brand loyalty and acquire customers.
• Work with digital team to develop redesign and enhancement roadmaps; analyze data, determine insights, and develop recommendations to optimize the user experience.

Potential to manage one additional resource depending on supervisory experience and business need.

Must live and work in the U.S. Houston, TX. location highly preferred.

Education

• Bachelor’s Degree (accredited) in marketing, advertising, journalism or related degree; or in lieu of degree, high school diploma or GED (accredited).
• High School Diploma or GED (accredited).

Work Experience

• 4 years of relevant work experience.
• 7 years of previous experience leading a…