National Sales Director

The Director of Sales is responsible for overall revenue performance, sales execution, and margin protection across multiple branch locations through the leadership of Sales Managers. This role oversees a platform-wide sales organization supporting multiple branches ranging from $10 million to $50 million+ in annual revenue, with indirect responsibility for Comfort Advisors, sales-focused technicians, and inside-sales/rehash personnel
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• Lead the sales function across multiple branch locations through both direct and indirect management of Sales Managers.
• Set clear expectations and performance standards for Sales Managers, ensuring alignment across branches while allowing for local operational nuance.
• Serve as the senior sales authority for the organization, providing strategic direction, escalation support, and leadership presence.
• Conduct regular branch visits to review performance, observe execution, and coach Sales Managers in the field.
• Build a unified sales culture centered on urgency, professionalism, accountability, and customer-focused selling.
• Hold Sales Managers accountable for:
  Call-by-call management execution, Lead coverage and response discipline, Coaching cadence and quality, Individual and branch-level performance outcome.
• Ensure Sales Managers consistently enforce standardized sales processes, including:
  Option-based selling (good/better/best), Membership and accessory offerings, Financing utilization, Cross-trade upsell opportunities (HVAC, plumbing, electrical).
• Review and act on consolidated sales KPIs across all branches, including:
  Close rate, Average ticket/revenue per lead, Gross margin %, Technician-generated leads, Financing penetration, Discount governance compliance.
• Identify systemic performance gaps and deploy structured improvement plans through Sales Managers.

• Own total sales revenue performance across all assigned branches.
• Drive top-line growth through improved sales discipline, opportunity conversion, and leadership effectiveness.
• Partner with Operations, Service, Install, and Dispatch leaders to align sales execution with capacity, scheduling, and job quality.
• Enforce pricing standards and margin protection through consistent discount governance and centralized pricing systems.
• Lead seasonal readiness planning, peak-demand execution, and off-season demand generation strategies.

• Develop, coach, and mentor Sales Managers as leaders—focusing on:
  Coaching effectiveness, KPI literacy, Performance management, Talent development, Standardize coaching rhythms, performance reviews, and field training expectations across all branches.
• Leverage AI-enabled coaching tools (e.g., Rilla Voice) to scale insight, reinforce script adherence, and improve objection handling.
• Ensure consistent onboarding, training, and development programs for Comfort Advisors and sales-driven technicians through Sales Managers.
• Build succession plans and identify high-potential sales leadership talent.

• 8+ years of sales leadership experience in HVAC, plumbing, electrical, or residential home services. Annual revenue managed $100+M.
• Prior experience leading sales leaders (Sales Managers or equivalent) in a multi-location environment.
• Proven track record of driving revenue growth, improving close rates, and protecting margins at scales.
• Strong executive-level coaching, communication, and leadership skills.
• Deep understanding of in-home residential sales psychology and value-based selling.
• High proficiency in KPI-driven management and CRM systems (Service Titan strongly prefer
• Ability to travel between branches (approximately 25–40%).
• Strong business acumen and data literacy—able to translate metrics into leadership action.