Senior Director, Marketing & Communications

Description

About Us
At the National Math and Science Initiative (NMSI), we are a vibrant, nonprofit organization committed to transforming education. We believe that every student deserves access to high-quality math and science education. Since our founding in 2007, we've empowered over 2.9 million students and 72,000 teachers across 1800 high schools in 43 states. Our staff are the heartbeat of our mission, driving impactful programs that foster success in the 21st-century global economy.

NMSI is a remote-first organization, allowing staff members to work primarily from their home office. Staff must have a dedicated, distraction-free workspace with reliable high-speed internet. We value autonomy, flexibility, and effective communication across time zones, and support a culture of collaboration through virtual tools and regular check-ins.

What You'll Do All Day
As a Senior Director, Marketing & Communications, you will play an essential role in advancing our mission. You will collaborate with a passionate team to craft and implement strategies that elevate the future of math and science education. The Senior Director of Marketing & Communications directly impacts our mission by developing strategies to elevate NMSI's mission, boost program sales, strengthen philanthropic giving, and enhance the organization's reputation.

Your day-to-day activities will include:

Department Leadership & Strategy

• Leading the Marketing & Communications department, including supervision, mentorship, and professional development of staff. Establish departmental goals and priorities, balancing competing internal needs and external factors, and making resource allocation decisions that advance organizational goals.
• Set annual marketing and communications strategies aligned with NMSI's strategic priorities, budget, and organizational goals.
• Serve as a senior advisor to the Leadership Team on brand, communications, and market positioning.
• Ignite a shared vision that empowers staff and aligns their strengths with NMSI's mission, long-term strategy, and departmental goals.
• Represent the organization with integrity, exemplifying our values in all interactions with internal and external stakeholders.
• Delegate effectively and empower team members by encouraging autonomy and innovation within NMSI's Decision-Making Framework.
• Attract, inspire, and develop leaders and staff to ensure a strong talent pipeline, foster innovation, and encourage cross-functional collaboration.
• Provide coaching, training, and resources that promote continuous learning, professional growth, and strong performance.
• Cultivate an inclusive, equitable culture rooted in trust, ownership, accountability, and psychological safety.
• Encourage a feedback-rich environment that welcomes challenges and bold ideas, promoting cross-functional collaboration to achieve success.
• Check in regularly with team members, offering guidance and adjusting as needed.
• Improve department-level systems, processes, and resource planning to enable organizational efficiency and long-term sustainability

Brand Stewardship & External Communications

• Act as chief steward of NMSI's brand voice, messaging, and visual identity across all channels.
• Oversee public relations, media engagement, and crisis communications, representing the organization as a spokesperson when appropriate.
• Build strong relationships with partner organizations, and key stakeholders

• Partner with Business Development to design campaigns and resources that support their strategy, including the stewardship of donor partnerships and the sales of NMSI's services, ensuring messaging reflects impact and value.
• Provide executive communications support, helping the Leadership and Business Development teams articulate NMSI's mission externally.

Marketing & Positioning

• Oversee all marketing channels, including social media, website, email, advertising, SEO, and digital campaigns.
• Utilizing Salesforce Marketing Cloud Account Engagement to fulfill NMSI strategy. Actively involved in the implementation of this platform in NMSI strategy and operations.
• Develop product positioning and messaging that resonate with target audiences, including educators,…