Regional Marketing Director

Job Details

• Position Title:
  
  Regional Marketing Director
  - Texas
• Department:
  Corporate Operations
• FLSA Status:
  Exempt (Salaried)
• Employment Classification:
  Full-Time
• Reports To:
  
  Chief Operating Officer
• Work Location:
  
  Field Based/Remote within Assigned District
• Travel Requirements:
  Frequent travel required throughout the assigned district. Position requires regular travel to assigned stores, leadership meetings, inventory audits, new store openings, training events, community engagement activities, and other business-related functions. Overnight travel may be required.

The Regional Marketing Director
- Texas serves as the senior marketing executive responsible for driving profitable sales growth, market expansion, customer engagement, and brand excellence throughout Hobby Town's Texas region. This executive leader develops and executes comprehensive regional marketing strategies that align with corporate objectives while translating national initiatives into high-impact local execution across corporate and franchise operations.

This position provides strategic leadership for all aspects of regional marketing, including customer acquisition, customer retention, community engagement, promotional planning, digital marketing execution, vendor partnerships, grand openings, experiential marketing, public relations, and regional brand stewardship. The Regional Marketing Director serves as the primary marketing advisor to executive leadership, Corporate District Managers, Store Directors, and Franchise Owners, ensuring that every marketing investment contributes measurable value to revenue growth, profitability, and long-term customer loyalty.

Success in this role requires an executive capable of balancing strategic planning with operational execution, leveraging data analytics to inform decision-making, developing high-performing partnerships across multiple business functions, and continually identifying innovative opportunities to strengthen Hobby Town's position as the leading specialty hobby retailer throughout Texas.

• Maintain full accountability for the financial performance, operational effectiveness, and overall success of all assigned corporate-owned stores.
• Lead achievement of district sales, profitability, labor, inventory, and operational performance objectives while ensuring alignment with organizational goals and growth strategies.
• Analyze financial reports, operational metrics, district performance trends, and key performance indicators to identify opportunities, mitigate risks, and drive business improvement.
• Develop and execute district-level business plans designed to improve sales performance, customer engagement, profitability, operational execution, and market growth.
• Conduct monthly and quarterly business reviews with Store Directors to evaluate performance, establish priorities, address performance gaps, and ensure accountability for results.
• Ensure all stores operate within established labor budgets, profitability targets, inventory expectations, and operational standards.
• Drive sustainable business growth through disciplined execution, strategic planning, leadership development, and financial stewardship.

• Develop and administer regional marketing budgets exceeding seven figures while ensuring responsible stewardship of company resources.
• Forecast annual marketing expenditures and monitor financial performance against budget.
• Analyze campaign profitability using sales attribution models, customer acquisition costs, lifetime customer value, and return-on-investment metrics.
• Maximize cooperative vendor funding opportunities and negotiate regional marketing investments.
• Prioritize marketing expenditures based upon measurable business impact and strategic priorities.
• Provide quarterly financial forecasts and budget recommendations to executive leadership.

• Provide strategic leadership and oversight for community engagement, market development, customer outreach, brand visibility, and local market growth initiatives across all assigned locations.
• Ensure Store Directors actively position their stores as destination locations for hobby enthusiasts, families, educators, collectors, gamers, makers, community organizations, and customers throughout their respective markets.
• Provide executive marketing leadership for all Texas Corporate Stores and Franchise locations.
• Build collaborative partnerships with Corporate District Managers, Regional Directors, Franchise Owners, and Store Directors to ensure consistent execution of company initiatives.
• Conduct regular market visits to evaluate brand standards, merchandising effectiveness, promotional execution, customer experience, and local marketing opportunities.
• Coach operational leaders on marketing strategy, customer engagement, and community partnership development.
• Support operational leadership during periods of accelerated…