Area Manager - Mission Critical

Area Manager - Mission Critical

Baton Rouge, LA, USA, 70817
Lake Charles, LA, USA, 70615
New Orleans, LA, USA, 70126
Austin, TX, USA, 78722
Dallas, TX, USA, 75220
Houston, TX, USA, 77022

Employment Status:
Full-time

Posting

Start Date:

7/1/26

The Mission Critical Area Manager (MCRM) is responsible for the full lifecycle management of assigned Mega Projects and On-Site projects, ensuring operational and customer service excellence. This role acts as a liaison between Sales, Operations, and Facilities, supporting project launches, staff training, and stabilization of processes. The MCRM provides proactive support to mitigate customer impact and is empowered to redirect priorities to address critical branch or market issues as needed.

• Collaborate with Field Operations Team leadership to scope, plan, and execute launch and support plans for Mega Projects and On-Sites.
• Serve as the primary liaison between Sales, Operations, and Facilities to ensure successful project ramp-up and stabilization.
• Own the lifecycle of assigned projects, delivering operational and customer service excellence.
• Conduct regular project reviews, including monthly and quarterly deep dive visits.
• Perform on-site self-evaluations to identify root causes of issues and develop action plans.
• Address staffing, facility/yard, fleet quality, and customer support issues.
• Support Branch Manager, Shop Supervisor, and Sales Team to elevate performance and provide solutions.
• Directly support staff recruiting, onboarding, and coaching to supplement BM/AM/DMs.
• Conduct follow-up visits to ensure continuous improvement.
• Assist with fleet, service and maintenance, and sales support as needed.
• Lead planning and launch activities to deliver efficient, well-staffed, and well-trained On-Site operations.
• Conduct quarterly self-review audits with Branch Managers.
• At SVP discretion, provide immediate support to branches or markets in critical need status.

• Bachelor’s degree in business or related field
• 5 years of equipment rental leadership experience
• Proficiency in operational systems and tools (Rental Man, FAST, Oracle, etc.)

• Strong ability to coordinate with DM/RVP, Mission Critical Team, and Field Ops Team.
• Demonstrated leadership in supporting branch operations and driving continuous improvement.
• Excellent communication, problem-solving, and coaching skills.
• Willingness and ability to travel up to 75% of the time.

Competitive base salary + Full benefits, Company Vehicle, and Annual Bonus

Medical, Dental, and Vision Coverage

Life and disability insurance

Flex spending and health savings accounts

Virtual Health Visits

24 Hour Nurse Line

Healthy Pregnancy Program

Tobacco Cessation Program

Weight Loss Program

401(k) plan with company match

Employee Stock Purchase Program

Paid Time Off (Holidays, Vacations, Sick Days)

Paid parental leave.

Military leave & support for those in the National Guard and Reserves

Employee Assistance Program (EAP)

Adoption Assistance Reimbursement Program

Tuition Reimbursement Program

Auto & Home Insurance Discounts

Company Paid Life Insurance

Supplemental Life Insurance

Accidental Death & Dismemberment Insurance

Company Paid Disability Insurance

Supplemental Disability Insurance

Group Legal Plan

Critical Illness Insurance

Accident Insurance

Herc does not discriminate in employment based on the basis of race, creed, color, religion, sex, age, disability, national origin, marital status, sexual orientation, citizenship status, political affiliation, parental status, military service, or other non-merit factors.