Assistant Director of Firmwide Events & Sponsorships

Assistant Director of Firmwide Events & Sponsor ships

Department:

Marketing & Practice Development

Employee type:

Permanent

Working designation for the role:

Hybrid

Full time

Location:

Hours of work per week:

40

The Assistant Director of Firmwide Events & Sponsor ships is responsible for leading the strategic planning, execution, and operational management of the firm's U.S.

-based events, sponsor ships, and large-scale firmwide programs. Reporting to the Global Senior Director of Marketing and Communications, this role oversees a team responsible for regional events and sponsorship execution across all U.S. offices, as well as a dedicated Major Events team managing marquee client, alumni, partner, and firmwide events..

The Assistant Director will lead a team of eight professionals, including six direct reports, and will serve as a key partner to Marketing & Business Development leadership, firm management, attorneys, and administrative leadership to deliver sophisticated, high-impact experiences that strengthen client relationships, reinforce firm culture, and elevate the firm's brand.

The role is responsible for advancing a strategic, service-oriented operating model for the Events & Sponsor ships team and modernizing event operations through standardized production practices, strategic vendor management, event technology, automation, data analytics, and AI-enabled tools.

• Lead and develop the firm's U.S. Events and Sponsorship team, including six direct reports and an overall team of eight professionals, establishing clear team goals, service standards, workflows, and operational efficiencies.
• Set the strategic direction and professional tone for the firm's global events function, including establishing firmwide standards, processes, policies, and presentation practices that apply across all offices and regions.
• Oversee the execution of all U.S.
  
  -based geographic events and sponsorship initiatives across the firm's offices and direct the firm's Major Events function, including large-scale client events, alumni programs, firmwide conferences and retreats, executive leadership meetings, and the firm's annual Partner Retreat.
• Partner closely with senior leadership, Marketing & Business Development leadership, office leadership, and attorneys to align event strategy with firm priorities and client development goals.
• Lead the planning and execution of sophisticated multi-day, in-person, virtual, and hybrid events from concept through completion.
• Oversee event strategy, production standards, attendee experience, budgeting, logistics, communications, and post-event analysis.
• Ensure consistency and excellence across all firm events while allowing for regional market customization where appropriate.
• Manage event timelines, vendor coordination, registration systems, audiovisual production, catering, room setups, transportation, signage, and on-site execution.
• Oversee invitation strategy, RSVP management, and attendee engagement using CRM and event technology platforms.
• Analyze event outcomes and provide strategic recommendations for continuous improvement and ROI optimization.
• Ability to travel as needed for firm events and meetings.

• Lead the evaluation, implementation, and optimization of AI-enabled event technologies and automation tools to improve event planning, attendee engagement, operational efficiency, and post-event reporting.
• Identify opportunities to leverage AI for attendee personalization, invitation targeting, RSVP forecasting, engagement analytics, sponsorship ROI analysis, post-event follow-up, and content generation.
• Partner with Marketing Technology, CRM, Business Development, and IT teams to integrate event systems with firmwide platforms and data strategies.
• Modernize event operations through automation, dashboards, workflow optimization, real-time reporting, and scalable processes that reduce manual work and improve consistency.
• Evaluate emerging technologies and industry best practices to continuously enhance the firm's event strategy and guest experience.

The Associate Director will play a critical leadership role in modernizing and scaling the firm's event operations infrastructure across all U.S. offices and major firmwide programs.

• Partner with administrative leadership and key stakeholders to establish firmwide preferred vendor relationships and negotiated agreements across core event categories, including hotels, restaurants, transportation providers, audiovisual and production vendors, event technology providers, and promotional merchandise suppliers.
• Transition the firm away from an inconsistent, city-by-city procurement model and toward a centralized strategic sourcing approach that fully leverages the purchasing power of a $1.5B+ global organization.
• Reduce overall event costs while improving consistency,…