Marketing Communications Manager

The Manager, Marketing Communication (MCM) leads the development, implementation, and

alignment of Community Health Choice’s internal and external communication strategies. This

role supports membership growth, employee engagement, and brand consistency across all

lines of business and platforms, including digital and social media.

The MCM is responsible for creating annual communication plans, setting strategic goals,

tracking performance metrics and ensuring timely reporting. The role oversees messaging for

members, prospective members, employees, and stakeholders ensuring alignment with brand

standards, regulatory requirements, and strategic objectives.

This position manages internal communication (e.g. employee engagement campaign support,

Corporate Town Halls, and leadership events) and coordinates external efforts with vendors

and delegated entities. The MCM also provides direct supervision to communication staff and

contractors, fostering team development and performance excellence.

JOB SPECIFICATIONS AND CORE COMPETENCIES

25% Strategic Communication Leadership

Develops and executes enterprise-wide communication strategies aligned with the

organization’s mission, marketing objectives, and membership goals.

Leads strategic planning efforts, sets performance metrics (KPIs), monitors

outcomes, and recommends optimizations.

Oversee editorial calendar development and enterprise-wide communication plans,

including for members, providers, brokers, delegates, employees, and external

20% External Communication and Brand Management

Oversee external messaging to ensure alignment with brand standards and

regulatory guidelines. Manages communications with vendors, delegates, and partners to ensure

consistency across all platforms. Maintains brand integrity across all communication and promotional initiatives.

15% Internal Communication and Engagement

Develops internal communication strategies that support employee engagement and

Manage enterprise-wide internal campaigns, messaging, and leadership

communications such as town halls and engagement initiatives.

15% Content Development and Messaging

Creates and manages messaging tailored to multiple audiences across traditional,

digital, and social channels. Applies innovative thinking to develop tiered, audience-focused communication plans that are responsive to organizational priorities.

Project Management

Develops and oversees project plans for communication initiatives, ensuring

alignment with timelines, resourcing, and cross-functional coordination.

Leads communication work streams, ensuring quality deliverables and

accountability.

10% People Leadership and Team Development

Provides direct supervision, coaching, and performance management to

communication staff and contractors. Fosters a high-performing, collaborative team culture and drives knowledge sharing across projects.

10% Cross-Functional Collaboration

Collaborates with Growth leadership and business units to support communication

strategies across the growth pipeline. Maintains strong relationships with internal stakeholders to support communication and leadership initiatives.

RFP and Reporting Support

Supports RFP response development and related communication content.

Oversee presentation and report creation to support business development and

strategic initiatives.

Financial and Resource Management

Monitors project budgets, contractor hours, and overall resource allocation to ensure

efficiency and alignment with organizational goals.

5% Actively contributes to the achievement of departmental goals, as identified in the

Department’s annual business plan, including specific departmental process

improvement plans and other duties as assigned.

QUALIFICATIONS:

Education/Specialized Training/Licensure:
Bachelor’s degree in public

relations, Journalism, or Communications Field

Work Experience (Years and Area):
Requires 6+ years of directly related experience

Management Experience (Years and Area): 3+ years of supervisor experience

Software Proficiencies:
Must be computer literate with strong Microsoft Word, Excel, PowerPoint & Outlook acumen