Senior Director, Social Media

Who We Are    At Corebridge Financial, we believe action is everything. That’s why every day we partner with financial professionals and institutions to make it possible for more people to take action in their financial lives, for today and tomorrow.
We align to a set of Values that are the core pillars that define our culture and help bring our brand purpose to life:
* We are stronger as one:
We collaborate across the enterprise, scale what works and act   decisively for our customers and partners.
* We deliver on commitments:
We are accountable, empower each other and go above and beyond for our stakeholders.
* We learn, improve and innovate:
We get better each day by challenging the status quo and equipping ourselves for the future.
* We are inclusive:
We embrace different perspectives, enabling our colleagues to make an impact and bring their whole selves to work.
** Who You’ll Work With
** We tell the powerful story of how Corebridge makes it possible for more people and institutions to take action in financial lives – for their own and on behalf of others. Our team designs and executes advertising programs, internal and external communications strategies, and client and prospect engagement programs to showcase who Corebridge is to our customers, distribution partners and employees.

Our team oversees brand positioning and strategy, digital and social media, employee and executive communications, media relations, industry research and thought leadership, product marketing, customer regulatory communications, and social impact and sponsorship programming.
** About

The Role
** This role is essential to driving awareness, engagement and executive visibility for the organization. It ensures adherence to all compliance and regulatory requirements of our social presence enabling client- and partner-facing teams to use social media effectively and in a fully compliant manner.
** Responsibilities
* ** Own and evolve the company’s social media strategy to support business objectives.
* Develop and execute innovative enterprise-wide social media campaigns and programs that strengthen the Company’s reputation, position our leaders, build pride among employees and spotlight our commitment to our partners, clients and communities.
* Establish KPI’s and oversee performance reporting for all social content providing actionable insights and analysis at the campaign and channel levels to inform future strategy and content optimization.
* Lead digital listening to identify high-impact engagement opportunities.
* Direct and evolve the firm’s social hub and social enablement programs, empowering colleagues to use social media for business purposes in compliance with regulatory standards.
* Guide executive social strategies, including CEO and executive leadership team positioning, to enhance thought leadership and engagement.
* Oversee social media governance and partner with compliance, legal, line of business and marketing teams to ensure social activity aligns with governance policies and brand standards.
* Manage digital reputation efforts to protect and defend the brand online and to identify areas of opportunity to protect and defend Corebridge’s brand, including SEO- and GEO- optimized content for large language models (LLM’s)
* Establish an industry influencer relations strategy working with key marketing, business, legal and compliance stakeholders to ensure a compliant program is executed while driving brand KPIs forward.
* Partner with operations to ensure best-in-class community management practices and a consistent and positive experience with customer inquiries.
* Oversee social media budget management, including agency relationships and partner with marketing colleagues on paid media strategies.
** Skills and Qualifications
*** Bachelor’s degree in Marketing, Communications, PR or related field.
* 10+ years of progressive social media experience, with at least five years in a leadership role within the financial services industry.
* Proven success managing enterprise social media strategies, content creation and community engagement in complex organizations.
* Experience managing executive and influencer social…