Marketing Coordinator

Position: MARKETING COORDINATOR
Reports To - Marketing and Communications Director

Direct Reports - N/A

Indirect Reports - N/A

Status - Regular Full-Time Exempt

Location - On site in Downtown Houston, TX, with flexibility for occasional remote work

Schedule - General business hours with occasional nights and weekends

OVERVIEW

The Marketing Coordinator plays a central role in bringing the Hobby Center's marketing strategy to life through high-volume, high-impact digital tactical deployment. This position is responsible for managing the organization's owned and shared media channels, including email marketing, website content, and social media, while supporting performance tracking and optimization across campaigns.

Working closely with the Marketing and Communications Director, the Marketing Coordinator serves as both a hands-on executor and a data-informed advisor, translating strategy into daily action and using analytics to identify what's driving engagement, ticket sales, and audience growth. This role produces public-facing marketing assets that socialize the Hobby Center's work, tell the story of its impact, and communicate its role in Houston's cultural life beyond being a physical venue.

As the Hobby Center continues to expand its programming, community reach, and audience engagement, the Marketing Coordinator will help ensure consistent, timely, and effective communication across platforms, supporting performances, education programs, partnerships, and organizational initiatives in a fast-paced, collaborative environment. This is a newly created position that reflects the continued growth of the marketing team and the organization's evolving role in Houston's cultural landscape.

You Are:

• Organized, deadline-driven, and comfortable managing multiple projects at once
• A strong content creator who enjoys developing engaging emails, social posts, and digital content
• Digitally savvy, with experience and curiosity to leverage email platforms, social media, websites, CRM systems, and analytics tools
• A clear communicator who can write subject lines, basic marketing copy, and content for different platforms
• Passionate about data and motivated by improving performance and engagement
• Collaborative, proactive, and eager to learn in a fast-paced environment

We Are

• A vibrant performing arts center in downtown Houston offering a huge range of arts

and entertainment experiences.

• A connector, convenor, and incubator for all Houston audiences, artmakers, and arts organizations.
• An established, stable nonprofit organization engaged in an exciting period of

growth and transformation.

• Committed to creating a welcoming, inclusive workplace that embraces diversity of people and ideas and fosters a sense of belonging.
• A high-performance culture that is supportive of your professional growth and ability to work in a sustainable, empowered way.

MAJOR FUNCTIONS

Owned and Shared Media:

• Develop and deploy email marketing campaigns supporting top, middle, and bottom of the marketing funnel, from audience awareness and engagement to ticket conversion and retention
• Manage the Hobby Center's social media channels, including content calendars, posting, engagement, and adapting messaging for each platform to build brand awareness, trust, and community
• Maintain and update website content to support performances, programs, campaigns, and organizational initiatives across the customer journey
• Create and coordinate public-facing digital content that humanizes the Hobby Center's work, supports brand credibility, and drives both short-term sales and long-term audience relationships
• Manage the scheduling of content for venue digital signage

Analytics & Optimization:

• Track and report on performance across email, social media, website traffic, and CRM data across all stages of the funnel
• Monitor engagement, conversion, and retention metrics to identify trends, opportunities, and areas for improvement
• Share insights and recommendations with the Marketing and Communications Director and the marketing team to help guide resource allocation and campaign adjustments

Campaign & Advertising Support:

• Support digital advertising efforts, including light coordination and reporting for Google Search and nonprofit advertising initiatives
• Assist with campaign timelines, asset coordination, and execution across platforms

Rental Client Liaison:

• Serve as main point of contact for Hobby Center rental clients marketing needs
• Steward rental client shows from initial show build on website to on sale/go live to any client needs during lifecycle of show
• Assess and provide feedback to rental clients about venue marketing opportunities
• Liaise with box office to build presales and discount offers for rental clients
• Support the delivery of Hobby Center Arts Partners marketing benefits

Collaboration and Workflow:

• Work closely with internal teams to execute integrated marketing initiatives
• Manage multiple projects and deadlines in a fast-paced environment while maintaining accuracy and consistency
• Seek relevant professional development…