Product Marketing Specialist

Who We Are

At Murmuration, we believe that America’s promise is shaped and reshaped by the best ideas and ideals of its communities and the dreams of the people who believe in a better life for themselves, their families, and each other.

We help organizations build power in their communities in four key ways: we organize a network of values‑aligned partners; we provide deep, data‑driven insights into people, places, and perspectives; we develop tools that make organizing and engagement easy and more effective; and we offer services that strengthen our partners’ capacity to build power and lead change in their communities.

We envision an America where every community has what it needs to help people lead healthy, free, and dignified lives. We work to redesign the systems and structures we all depend on — how we learn, live, govern, and solve problems — so that they are just, equitable, resilient, and rooted in shared responsibility. By strengthening the ties that hold communities together, we aim for civic life defined by collective action and care, with effective leadership that truly represents everyone.

We are a collaborative, curious, and creative team of organizers, scientists, teachers, technologists, campaign veterans, and more who share the unwavering belief that we can use our gifts in service of transforming America — together. We’ve built our team guided by the belief that the whole is greater than the sum of its parts. And so we support each other relentlessly — rallying together to face challenges the same way we celebrate each other’s wins.

Murmuration is seeking a Product Marketing Specialist to build and guide our product marketing program. This role is responsible for articulating what our products are, who they are for, and why they matter in collaboration with our Product Team. You’ll be part of a team to help translate civic tech and data products into compelling narratives, campaigns, and go‑to‑market plans that meet partners where they are.

This role reports to the Sr. Manager of Growth Marketing and will help create the foundations of product marketing at Murmuration: positioning and messaging, as well as developing core collateral, launch and lifecycle processes, campaign strategies, and sales enablement. You’ll work closely with Product, Growth, Research, Partnerships, and Communications to ensure our story is consistent and grounded in partner needs.

Job Level: P3

• Build and guide Murmuration’s product marketing program, including development of strategy and processes, and systems that improve cross‑functional collaboration;
• In collaboration with the Sr. Manager of Growth Marketing, own product messaging and storytelling to ensure we clearly articulate what our products are, who they’re for, what they make possible, and why they matter;
• Build and maintain our product sales enablement library and partner with the Growth Team to identify enablement gaps and prioritize content development;
• Drive go‑to‑market (GTM) for priority products and launches (including Explorer), from planning through execution and measurement;
  Create and oversee core product marketing content and campaigns that support acquisition, adoption, and partner success;
• Run Murmuration’s product marketing email program, collaborating with Product, Growth, and Success teams to ensure an efficient and effective process;
• Execute paid campaigns focused on key product features, updates, and distribution strategies;
• Conduct ongoing market, community, and partner research and/or manage external vendors to support that work when needed;
• Provide internal teams with messaging, collateral, and training to ensure product communication is both consistent and effective;
• Develop and support sponsor ships/events opportunities that advance our growth goals, including sales enablement and coordinating sponsorship deliverables; and
• Track performance and iterate on strategy using data and feedback.

The Product Marketing Specialist is a full‑time, salaried position with a comprehensive benefits package (more detail below), open to candidates anywhere in the United States.

The starting…