Marketing Manager

Job 24407
Location Toll Brothers - Houston, Texas 77002 United States
Category Marketing - Management
Percentage Travel Required 20%
Education Required A college degree is preferred but not required
Job Type Full Time

Who are we?

Since 1967, Toll Brothers has been building luxury homes and communities in the best locations in the U.S. Today, we’re a Fortune 500 company operating in over 60 markets. We’re the country’s premier luxury builder with the widest range of product offerings and price points in the industry, serving first-time, move-up, active-adult, and second-home buyers.

From the homes we build to the talent we recruit, we know that to be the best, we have to work with the best. Toll Brothers is a place where diverse perspectives and experiences are welcomed and where employees of all backgrounds are treated with fairness, dignity and respect. We believe every employee should feel safe to be their true and authentic self  employees are our family, and we strive to uphold the values that our founders instilled in us, creating an exceptional place to work that is inclusive to all.

Toll Brothers, America's leading luxury home builder, seeks a Marketing Manager to join our marketing team in our divisional office based in Houston, Texas.

The Marketing Manager is responsible for creating and effectively implementing a marketing plan to drive traffic and sales, based on facts, analytics and collaboration with cross-functional partners. You will manage the marketing strategy, including consumer segmentation, marketing budget, branding, and event planning. As a liaison to the operations leaders, this position ensures marketing campaigns and deliverables are in place to achieve Toll Brothers divisional goals and objectives.

This position is hybrid.

Primary Responsibilities:

• Develop and execute brand standards for community marketing plans, budgets, deliverables/tactics, and vendor relations
  • Create and oversee marketing and branding activities including collateral and materials, print, advertising, signage, web/video/photo content, digital, electronic and social media, direct mail, and more
  • Coordinate and attend special events, community activities, and on-site events to assist in managing vendors and traffic flow
  • Execute sales center fabrication, ordering, and programming
• Perform market, brand and product research and analysis; monitor external and internal factors for development of new product and market segments. Ensure onsite and online sales teams understand our segmentation, strategy, unique selling proposition and competitive advantages/disadvantages
• Manage projects and deadlines with vendors and internal marketing team via Workfront, and project management system
• Take a leadership role in the opening of new communities and the launch of new products and plans. Work with Division Leadership to ensure that all sales tools needed are in place prior to opening and that community appearance meets our standards
• Manage engagement with communications/public relations department and ensure all communications are aligned with brand and corporate standards
• Work closely with the Division Leadership and measure sales and traffic; evaluate sources/drivers of same; and adjust campaigns accordingly to maximize visitors to community sales centers
• Source, engage, and manage strategic partners and vendors, including agencies, consultants, freelancers and other suppliers, including contract negotiation, budget management, and workflow
• Evaluate new technologies and opportunities to improve the home buying process from the customer's perspective
• Enforce strict adherence to brand standards and guidelines across all internal and external partners
• Manage, coach, and develop marketing professionals to support the local team marketing model

This is an excellent opportunity to join one of the nation's most respected Fortune 500 companies!

• People development: ability to inspire people through mentorship and motivation
• Analytical skills: collect, gather, visualize, and interpret information
• Problem Solving: apply creative problem-solving to address business needs and issues; manage change and…