Digital Marketing Manager

Digital Marketing Manager

Full-Time | Houston, TX (Hybrid)

Founded in 2015 by sisters Jen and Mel, LeMel Jewelry is all about affordable luxury, made to layer. Based in Houston, we curate stylish, collectable jewelry for everyday wear. Our showroom, events presence, and growing e-commerce platform serve a loyal customer base who love personalized, layered looks. We’re a small but mighty team that values creativity, ownership, and genuine connection with our customers.

We’re looking for a hands‑on Digital Marketing Manager to take ownership of our digital marketing strategy and execution. This role is central to our 2026 growth goals: increasing e‑commerce revenue, improving conversion rates, and building a clearer data‑driven marketing approach. You’ll manage our email marketing, paid advertising, and social media presence while working closely with our team to create campaigns that reflect our brand’s personality.

• Own and optimize email flows including welcome series, abandoned cart, post‑purchase, and win‑back campaigns
• Plan and execute promotional campaigns aligned with seasonal events and sales calendar
• Analyze flow performance and make data‑driven improvements
• Segment audiences and personalize messaging to increase engagement and conversion

• Manage and optimize Meta (Facebook/Instagram) ad campaigns with proper campaign structure
• Run Google Ads including Shopping and Search campaigns
• Develop creative briefs and collaborate on ad content that tells our brand story
• Monitor ROAS and adjust spend allocation based on performance
• Implement proper audience segmentation (prospecting vs. retargeting)

• Develop and execute social media strategy across Instagram, Facebook, and Pinterest
• Create content calendars that balance product promotion with lifestyle storytelling
• Coordinate with team members who film content to ensure consistent brand voice
• Engage with community and manage DM responses that lead to sales opportunities

• Track KPIs including traffic, conversion rate, email revenue attribution, and ad performance
• Provide monthly reports with insights and recommended actions
• Use Google Analytics and Shopify data to identify opportunities
• Help establish cleaner data tracking and attribution systems

• 3-5 years of digital marketing experience, preferably in e‑commerce or retail
• Hands‑on experience with Klaviyo (or similar email marketing platform)
• Proven track record managing Meta and Google ad campaigns
• Strong analytical skills with experience in Google Analytics and Shopify
• Creative eye for visual content and copy that connects with customers
• Self‑starter who thrives with ownership and minimal supervision
• Experience in jewelry, fashion, or lifestyle brands is a plus

• Competitive salary based on experience
• Hybrid work environment (Houston‑based with flexibility)
• Employee jewelry discount
• Creative ownership and real impact on a growing brand
• Collaborative team culture with direct access to founders

Send your resume and a brief note about why you’d be a great fit to . Bonus points if you include an example of a campaign you’ve run that you’re proud of.

The Digital Marketing Manager drives LeMel’s digital growth strategy, owning email marketing, paid advertising, and social media presence. This role reports directly to the owners and works cross‑functionally with the E‑commerce Coordinator, Sales Associate, and Events Coordinator to ensure cohesive brand messaging and coordinated promotional efforts.

Metric

Target

E‑commerce Conversion Rate

Increase by 1% (from ~1.0% to 2.0%)

Email/SMS Revenue (Klaviyo)

30%+ of e‑commerce revenue

Paid Ad ROAS

Minimum 3x return on ad spend

Q4 Online Revenue

$525,000 (e‑commerce only)

Email List Growth

10% quarterly growth

Platform: Klaviyo

Flow Ownership:

Welcome Series | Abandoned Cart | Browse Abandonment | Post‑Purchase

Win‑Back | VIP/Loyalty | Birthday | Review Requests

Campaign Planning:

Monthly…