Senior Manager, Promotions & Events

Description

Supervisor:
Senior Director, Fan Experience

Classification:
Full-Time/Exempt

Summary

This individual is responsible for spearheading the functional aspects of promotions and marketing special events for the organization. Specifically, this role leads the planning and activation of promotional calendar for season including theming, giveaways and pregame/postgame events with a focus on delivering revenue generating programs targeted to our core fan segments. The role partners with other marketing leadership and cross functional areas in the organization to ensure fan experience and engagement at the ballpark is best in class.

The Senior Manager is also responsible for ensuring all experiential assets aligned with corporate partners are fully planned and activated.

Essential Duties And Responsibilities

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• In partnership with other members of marketing and operations team, develop and oversee the execution of large scale and milestone events, (eg. Opening Day Street Festival, Caravan and Fan Fest, HOF weekend, Faith and Family night, Dog Day, etc).
• In partnership with Marketing and Communications leadership, develop and implement for the All-Star Game Balloting program; including execution of special promotions and incentives for fans to vote.
• Accountable for key marketing revenue programs including but not limited to Commemorative Brick Programs, Astros Buddies, etc.
• Lead cross functional project management for key promotions and grassroots initiatives including planning, budget, resource requirements and ongoing communication to key stakeholders.
• Manage end-to-end planning and execution of all elements of the premium item process. Strategic management of key vendor relationships.
• Oversee annual promotions and events department planning and budget management for key expense lines. Responsible for optimization of both processes and costs for strategic marketing assets.
• Represent Marketing to promote core seasonal programs via our media partners.
• Collaborate with Producer/Production Manager in developing and executing the in-game experience from pre-game to post-game activities.
• Responsible for partnering with Sponsorship and Community departments to activate and deliver on experiential assets for corporate partners, serving as a key business partner in development, valuation, delivery and measurement of these marketing assets.
• Leverage customer insight, benchmarking and key performance metrics to appropriately evaluate the success of each initiative and share postmortem insights with stakeholders.
• Perform other duties as assigned.

Job Details

Description

Department:
Marketing and Communications

Supervisor:
Senior Director, Fan Experience

Classification:
Full-Time/Exempt

Summary

This individual is responsible for spearheading the functional aspects of promotions and marketing special events for the organization. Specifically, this role leads the planning and activation of promotional calendar for season including theming, giveaways and pregame/postgame events with a focus on delivering revenue generating programs targeted to our core fan segments. The role partners with other marketing leadership and cross functional areas in the organization to ensure fan experience and engagement at the ballpark is best in class.

The Senior Manager is also responsible for ensuring all experiential assets aligned with corporate partners are fully planned and activated.

Essential Duties And Responsibilities

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• In partnership with other members of marketing and operations team, develop and oversee the execution of large scale and milestone events, (eg. Opening Day Street Festival, Caravan and Fan Fest, HOF weekend, Faith and Family night, Dog Day, etc).
• In partnership with Marketing and Communications leadership, develop and implement for the All-Star Game Balloting program; including execution of special promotions and incentives for fans to vote.
• Accountable for key marketing revenue programs including but not limited to Commemorative Brick Programs, Astros Buddies, etc.
• Lead cross functional project management for key promotions and grassroots initiatives including planning, budget, resource requirements and ongoing communication to key stakeholders.
• Manage end-to-end planning and execution of all elements of the premium item process. Strategic management of key vendor relationships.
• Oversee annual promotions and events department planning and budget management for key expense lines. Responsible for optimization of both processes and costs for strategic marketing assets.
• Represent Marketing to promote core seasonal programs via our media partners.
• Collaborate with Producer/Production Manager in developing and executing the in-game experience from pre-game to post-game activities.
• Responsible for partnering with Sponsorship and…