Director, Campaign Strategy

Overview

Impact the Moment

When was the last time you experienced the impact of your work? Our School Sales team thrives on building meaningful relationships. With that comes the unique opportunity to touch lives across the country and experience first-hand the difference your hard work makes.

How can you make an impact?

As a Director of Campaign Strategy
, you'll lead strategy and execution for Texas state adoption campaigns, coordinating sales, product marketing, academic design, and project management from early planning through go-to-market launch. You'll drive market-informed product development by embedding voice-of-the-customer insights, managing competitive research, aligning stakeholders, and setting timelines and priorities. The position serves as the primary liaison to the Texas Department of Education, overseeing state submission processes, compliance requirements, stakeholder engagement, and bid coordination to successfully secure state approvals.

This position is remote, and candidates must be authorized to work for any employer with the United States. This role requires 80% of time being spent in the field, including overnight stays as necessary. Candidates should reside in Texas.

• Leading cross-functional strategy and execution for Texas state adoption campaigns from product development through launch.
• Embedding voice-of-the-customer insights into product development through market research, focus groups, competitive analysis, and stakeholder alignment.
• Setting timelines, priorities, and accountability measures to ensure readiness for state submissions and campaign deployment.
• Serving as the primary liaison to the Texas Department of Education, monitoring procedural requirements and representing the organization at state meetings and information sessions.
• Partnering with Bids & Contracts to ensure compliance with state timelines, mandates, and submission requirements.
• Developing and executing comprehensive state-level go-to-market strategies, including messaging, pricing, bundling, sales enablement tools, training plans, and sampling strategy.
• Collaborating with sales, marketing, operations, and inventory management to ensure asset delivery, material builds, and campaign readiness.
• Supporting additional Southwest adoption campaigns and strategic projects as directed by the VP of Sales.

• Bachelor's degree required.
• Experience in K-12 educational publishing, EdTech, state adoption processes, campaign strategy, or cross-functional product launches strongly preferred.
• Proven ability to lead complex, cross-functional initiatives and influence stakeholders at multiple levels.
• Strong understanding of market research, competitive analysis, and voice-of-the-customer integration.
• Excellent organizational skills with the ability to manage multiple timelines and high-stakes deliverables.
• Exceptional written and verbal communication skills, including executive-level briefings and external representation.
• Proficiency in Microsoft Office (Outlook, PowerPoint, Word, Excel); CRM experience (Salesforce preferred).

At McGraw-Hill, we leverage cutting-edge technology to create innovative learning solutions that support learners at all stages of their educational journey. Our state-of-the-art digital tools and platforms provide personalized, interactive experiences that enhance understanding and retention. Being part of McGraw-Hill means joining a team dedicated to shaping the future of education and making a real impact on students' lives. It is an exciting opportunity to contribute to a company that values innovation, collaboration, and excellence.

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