Digital Specialist

Digital Specialist

At Vestas we are powered by the mission of changing the world. And to create a sustainable future, we are building a team of motivated visionaries. Would you like to join us?

This isa great opportunity to join the growing wind industry. Vestas is the world's largest wind turbine manufacturing company with significant operations in the United States.

The Digital Specialist plays a critical role in protecting and enhancing the reputation of Vestas North America through timely, efficient, and impactful communications. This role engages both external audiences, ensuring consistent, strategic messaging aligned with business objectives. The specialist willleveragedigital channels to reach key stakeholders including the public, media, customers, industry partners, and employees.

• Manage Vestas North America digital presence and footprint including social media channels, companywebsiteand search advertising.

• Develop and implement a digital content strategy that aligns with regional business priorities and resonates with diverse audiences,leveraging all relevant digital channels (social media, website, podcasts, programmatic advertising etc.).

• In collaboration with External Communications Lead Specialist and Global partners, advance company's social media programs.

• Manage the creation of compelling, high-quality digital content including graphics, videos, animations, and interactive formats to drive engagement and strengthen Vestas' brand presence across all platforms.

• Stay current on emerging digital platforms, tools, and trends toidentifynew opportunities for engagement and pilot new formats to expand reach and relevance.

• Using digital channels,promote wind energy careers andbuildthe employer brand, with a focus on technician hiring in key markets.

• Oversee Vestas North America web presence, collaborating with internal teams to ensure content is current, human-forward, and public-facing.

• Partner with External Communications Lead Specialist to execute on social media playbook for senior leaders, including identifying thought leadership opportunities and managing content calendars.

• Source and craft authentic stories from internal and external stakeholders to humanize the brand and support employer branding initiatives.

• Collaborate closely with the Global Marketing and Global Communication teams.

• Establish andmaintaingovernance frameworks for digital channels, including, but not limited to, response frameworks, situationalreadinessand messaging alignment.

• Develop and enforce content guidelines, tone of voice, and publishing protocols across platforms.

• Support digital response efforts during reputational issues or crises, ensuring timely, coordinated messaging across platforms.

• Maintain readiness protocols and escalation paths for digital communications in collaboration with the External Communications Lead Specialist.

• Manage budgets for paid campaigns, ad spend, or tools. Coordinate with agencies, freelancers, or vendors (creative, media buying, influencers).

• Monitor and report on channel performance, engagement metrics, and adherence to KPIs, using insights to refine strategy and ensure accountability, with a special focus on growth in engagement and reach in priority markets.

• Share actionable insights with relevant internal stakeholders.

• Track andmonitorthe digital environment inc. social listening toidentifyemerging themes, breaking news, and misinformation, promptly sharing insights with internal stakeholders.

• Bachelor's degree or equivalent experience;
  
  Master'sdegree preferred

• 5+ years of relevant experience

• A highly creative mindset; the ability to think conceptually and strategically

• Demonstrated project management skills; the ability to handle multiple diverse priorities and programs at any given time

• Ability to work with diverse cultures and time zones

• High-quality written and verbal communication and presentation skills with solid ability to characterize complex ideas into compelling corporate messaging

• Ability to travel up to 15% of time

• Drivers' license and ability to obtain a passport is required

• Social media campaigns:
  Extensive experience running paid and organic campaigns across platforms like Linked In, X, Tik Tok, and Instagram.

• Content creation:
  Advanced skills in graphic design and video editing (Canva, Adobe Creative Suite,Cap Cutetc.) to produce visually compelling and shareable content.

• Website Management:
  Experience updating andmaintainingwebsites using content management systems.

• Search visibility:
  Ability to make sure our content shows up in search engines, both through free methods (SEO) and paid campaigns.

• Tracking performance:
  Comfortable using analytics tools to trackwhat'sworking online and explain the results in plain language.

• Strategic mindset:
  Ability to look beyond individual posts and think about how digital content supports the bigger business goals.

• Sound judgment in sensitive situations:
  Ability to make good decisions about what…