Marketing Communications Director

** Overview*
* Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today's biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

We're hiring a Marketing Communications Director in Houston, TX. The director is responsible for the overall communications strategies, marketing programs, and events for Greater Houston (Houston and Gulf Coast teams.

The director will collaborate with colleagues from development and health strategies to craft and deliver essential communications and marketing support.

Responsibilities involve collaborating with the other Marketing Communications Director, the Director of Events, and other staff and volunteers to develop and implement strategic marketing campaigns that support major fundraising events. You will also develop communications and marketing relationships and strategies to deepen engagement with existing sponsors and high-level volunteers for major events.

This is an office-based position that offers a hybrid schedule. The office is in Houston, TX.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on Linked In, Instagram, Facebook, X, and s.

** Responsibilities*
* + Craft, implement, coordinate, and evaluate comprehensive communications and public relations campaigns that enhance organizational reputation, visibility, and positioning within the marketplace and public, including awareness initiatives focused on acute events and women and heart disease.

+ Plan and execute event promotion campaigns, including brainstorming innovative, out-of-the-box promotional ideas and efficiently coordinating execution.

+ Lead volunteer promotion plans and execute strategic communications that elevate volunteer engagement, recognition, and participation across events and campaigns.

+ Secure, manage, and expand earned media participation to support organizational events, volunteer storytelling, health news, and community impact initiatives.

+ Build, maintain, and strengthen strategic media relationships to drive sustained visibility, credibility, and long-term media partnerships.

+ Lead and collaborate on community impact communications initiatives and public-facing promotions, including integrated campaigns for special events.

+ Develop, execute, and oversee social media strategy, including content creation, publishing, monitoring, and performance optimization across platforms.

+ Plan and execute sponsored and paid communications campaigns across social, online, and traditional media channels to amplify reach and engagement.

+ Produce and manage PR and communications content for the market's online presence, digital platforms, and social media accounts, ensuring message consistency and brand alignment.

+ Collaborate with media advocacy staff to develop and implement media advocacy strategies aligned with policy priorities and public health goals.

+ Partner with development teams across the market to support revenue goals and fundraising events by producing, securing, and presenting compelling communications materials and presentations.

+ Monitor campaign performance and contribute data to support performance and ROI reporting that evaluates and demonstrates the effectiveness of marketing, communications, and development activities.

+ Manage communications budgets in collaboration with leadership, including allocating resources across projects to maximize impact and efficiency.

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