Marketing Coordinator

Job Details

Job Location:

Gramercy - HOUSTON, TX 77025
Position Type:
Full Time

Travel Percentage :
None
Job Category:
Admin - Clerical

LOCATION:

2855 Gramercy St. Houston, TX 77025
Some travel may be required to satellite locations as needed.

• Manage HEA's social media presence on Facebook, Instagram, Tik Tok, and Linked In – content calendar, posting, and community engagement.
• Partner with clinic locations to capture location‑specific content, provider features, and patient stories.
• Create original graphics, reels, short‑form videos, and static posts using Canva and Adobe Creative Suite.
• Monitor performance analytics and adjust strategy based on engagement, reach, and conversion data.
• Stay current on social media trends, platform updates, and healthcare/retail marketing best practices.

• Partner with the optical team on branding, promotional campaigns, and frame line launches.
• Develop in‑store signage, point‑of‑sale materials, social content, and digital promotions to drive optical sales.
• Coordinate seasonal and trunk show promotions across optical locations.
• Support brand consistency between the medical practice and the optical retail experience.

• Design and produce in‑house marketing collateral – flyers, brochures, signage, patient education pieces, and event materials.
• Maintain brand standards across all printed and digital assets.
• Manage print vendor relationships, proofs, production timelines, and distribution to clinic locations.
• Build and refine reusable templates for organization‑wide use.

• Serve as the internal point of contact for the company website and external web vendors; coordinate updates, content additions, and provider page changes.
• Partner with digital vendors on geofencing, paid social, display, and other digital advertising campaigns.
• Support SEO and SEM efforts and monitor performance across digital channels.
• Maintain accurate online listings, directories, and review platforms across all clinic and optical locations.

• Contribute to overall marketing strategy, campaigns, and annual planning alongside leadership.
• Partner with clinic‑level staff across locations to roll out marketing initiatives consistently.
• Track campaign performance and prepare clear, structured reporting for the executive team.
• Identify opportunities to strengthen HEA's market position and patient and customer engagement.

• Perform other duties as assigned.

• Bachelor’s degree in Marketing, Communications, Graphic Design, or related field (or equivalent experience).
• Three to five years of marketing experience with a strong social media and digital content portfolio.
• Demonstrated graphic design skills with proficiency in Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent tools.
• Experience creating short‑form video content and reels.
• Comfortable managing vendor relationships and external creative and digital partners.
• Strong project management skills with the ability to balance multiple concurrent initiatives.
• Excellent written and verbal communication skills.
• High attention to detail and strong organizational skills.
• Healthcare, optical, or multi‑location retail marketing experience preferred.
• Familiarity with HIPAA‑compliant marketing practices preferred.
• Working knowledge of geofencing, SEM/SEO, paid social, and digital advertising platforms preferred.
• Experience with website CMS platforms such as Word Press preferred.
• Photography and basic video editing skills preferred.