Marketing Director

About Forthea

Forthea is an award‑winning digital marketing agency that improves lead generation for clients by focusing on superior data analytics and creative execution to deliver measurable results. Founded in 2006 in Houston, the firm has grown to serve B2B and B2C clients worldwide and has been recognized as one of the best places to work in Houston, one of the fastest‑growing companies in the city, and one of the largest advertising agencies in the Houston‑area.

Forthea President Christopher Pappas has been honored as one of Houston’s top young business leaders.

Marketing Director – Own Forthea’s marketing strategy and pipeline generation engine. You will build and execute multi‑channel marketing programs across events, email, social media, content, and outbound to generate Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) for larger‑deal opportunities in the key verticals: multifamily, multi‑location, and B2B. You will position Forthea as a category leader in performance marketing for these verticals and ensure our brand, thought leadership, and market presence create a consistent competitive advantage.

The role works closely with sales leadership and service delivery teams. The ideal candidate has proven experience marketing and growing a professional services firm or digital agency from a similar size and stage.

• Pipeline Generation: Consistently deliver a growing volume of MQLs and SQLs that convert into qualified opportunities in our target verticals. Marketing‑sourced pipeline should be a measurable, reliable contributor to new business revenue.
• Market Positioning & Brand Authority: Establish Forthea as the go‑to performance marketing agency for multifamily, multi‑location, and B2B brands. Our ICP should recognize us before the sales team reaches out.
• Event‑Driven Pipeline: Build an event strategy—including hosted executive events, conference presence, speaking engagements, and webinars—that puts Forthea in rooms with decision‑makers and consistently generates qualified leads.
• Thought Leadership & Content Engine: Develop a content program that positions Forthea’s leadership as experts in performance marketing. This includes original writing, case studies, industry POVs, and vertical‑specific insights that build trust and drive inbound interest.
• Funnel Efficiency & Optimization: Own the marketing funnel end‑to‑end. Track, analyze, and optimize conversion rates from lead to MQL to SQL to opportunity.

• Own the strategy and execution of demand generation programs designed to drive MQLs and SQLs for larger‑deal opportunities ($15K–40K+ MRR) in multifamily, multi‑location, and B2B verticals.
• Build and execute multi‑channel campaigns across email, events, social media, outbound, and website; develop ABM programs for high‑value target accounts in coordination with sales.
• Own marketing automation and CRM execution within Hub Spot, including lead scoring, segmentation, nurture sequences, and attribution reporting; track and optimize marketing‑sourced pipeline and revenue contribution.

• Develop and execute a positioning strategy that differentiates Forthea in its key verticals and establishes category authority in performance marketing.
• Own Forthea’s brand narrative, messaging framework, and value proposition; monitor the competitive landscape and translate insights into positioning adjustments.

• Identify, develop, and manage strategic partnerships with complementary service providers, technology vendors, and industry organizations that expand Forthea’s reach and generate referral pipeline.
• Build co‑marketing programs with partners—joint webinars, co‑authored content, shared events—and cultivate relationships with vertical‑specific industry associations.
• Track partnership‑sourced pipeline and ROI to prioritize the highest‑value relationships.

• Plan and execute a strategic event calendar including hosted executive events, industry conferences, speaking engagements, and webinars; manage promotion, audience targeting,…