Senior Manager, Brand and Creative, Shared Services

Brand and Creative Senior Manager

The Brand and Creative Senior Manager provides global stewardship of the firm’s brand identity, visual standards, and governance. The role maintains the global brand system, ensures consistent high‑quality application across regions and channels, and leads the design and delivery of centrally produced global communications.

• Steward the firm’s global brand system, including visual identity, templates, and guidance to support consistent, high‑quality application across channels and formats.
• Manage and optimize brand tools and platforms (including DAM and workflow tools), supporting adoption and correct use through guidance and enablement.
• Support regional activation while promoting strong central–regional alignment and provide advice on design quality, visual hierarchy, and appropriate brand application across outputs.
• Support effective brand application across digital channels, considering SEO, GEO, content structure and performance.
• Lead the design and delivery of centrally‑produced global communications ensuring high design quality and strong brand alignment.
• Act as a central point of support for brand‑related queries and edge cases, identifying issues early and supporting appropriate resolution with stakeholders.
• Maintain and evolve the firm’s brand guidance, tools and assets in partnership with regional teams and stakeholders, ensuring they remain current and easy to apply.
• Lead the design, development and rollout of templates across key platforms (including Microsoft Office) to support consistent application of the firm’s brand.
• Oversee delivery of GSC marketing services in Manila, ensuring clear briefs and priorities, adherence to agreed requirements, SLAs and quality expectations, and maintaining reporting, training and continuous service improvement.
• Other duties as assigned.

• Significant experience in brand management and design leadership (10+ years) within a complex, global organization (law firm or professional services preferred).
• Proven experience working within brand governance models at scale, balancing global consistency with regional flexibility.
• Strong understanding of brand systems, visual identity and communications design, with a good eye for layout, hierarchy and clarity.
• Experience managing brand tools and platforms (including DAMs), ensuring effective adoption and use across teams.
• Advanced proficiency across the full Adobe Creative Suite, with strong command of content production, digital experience and workflow platforms (including Riverside FM, Media sterling, Ceros, Adobe Workfront).
• Proficient in Microsoft Office, particularly PowerPoint, with experience leading the design and rollout of templates to support consistent outputs across the firm.
• Working knowledge of HTML, SEO and GEO.
• Collaborative, enabling style with a strong client service focus and ability to build effective stakeholder relationships.
• Experience managing and developing creative professionals and comfortable operating at both strategic and hands‑on levels.
• Demonstrates an AI‑aware mindset, identifying opportunities to leverage emerging tools and technologies to improve efficiency, scale content production, and enhance ways of working.
• High degree of intellectual curiosity and a mindset of continuous learning.

The full‑time base annual salary for this position in the New York City market is expected to range between $150,000 and $195,000. Salaries in other markets will vary depending on market data. Bonus opportunities are non‑guaranteed and dependent upon individual and firm performance.

• Access to medical, dental, vision, life and disability insurance.
• Pre‑tax benefits such as health savings accounts and flexible spending accounts.
• 401(k) savings plan and profit‑sharing plans (if eligible).
• Fertility benefits designed to support fertility and family‑forming journeys.
• Paid time off plan with a minimum of 20 days off based on role and tenure.
• Paid parental leave benefiting a minimum of 14 weeks for parents of newborn or adopted children.
• 11 firm holidays.

Norton Rose Fulbright US LLP is an Equal…