Regional Organic Content Specialist

About Lennar

Lennar is a leading home builder committed to creating quality homes and outstanding customer service.

The Regional Organic Content Specialist is a strategic driver of the brand’s organic digital presence within 3-4 assigned homebuilding divisions, managing non‑paid content across platforms like Meta, Linked In, Tik Tok, You Tube, and Google Business Profiles. The role ensures timely, relevant, and locally resonant content is planned, created using corporate templates, and published to align with national brand goals while engaging regional audiences.

By analyzing performance metrics and adapting content strategies, the specialist optimizes visibility, supports community engagement, and enhances regional brand equity.

• Lead the execution of organic content across Facebook, Instagram, Linked In, Tik Tok, and You Tube, ensuring alignment with regional business goals and national brand positioning.
• Develop and oversee content creation workflows, leveraging Canva templates while guiding messaging strategy, sourcing visuals, managing legal approvals and optimizing publishing cadence via Sprinklr.
• Monitor, analyze, and engage with audiences, acting as the voice of the brand to foster community connection and manage reputation across platforms in a timely, brand‑consistent manner.
• Champion regional visibility by developing tailored organic campaigns that support division‑level priorities, events, and promotions.
• Drive content strategy through Air Table planning, partnering with the Regional Campaign Manager to prioritize messaging and ensure cross‑channel alignment.
• Oversee regional asset libraries, ensuring all photography and creative assets in Crooze are current, brand‑compliant and accessible to key partners across the marketing team.
• Ensure brand consistency by acting as a subject matter expert on Lennar’s visual and messaging standards, applying updates and educating partners as needed.
• Lead performance reviews of organic channels, interpreting trends in engagement, reach, and follower growth to shape content direction and inform strategy.
• Provide insight‑driven recommendations to optimize content mix, post timing and channel tactics for stronger impact across target audiences.
• Own the optimization of Google Business listings for Welcome Home Centers and communities, ensuring accurate representation and improved local search visibility.
• Lead review response strategy, maintaining brand reputation and strengthening local presence through timely, personalized community engagement.

• Bachelor of Science or Arts degree or equivalent required; high school diploma or GED required.
• Minimum 2–4 years of experience in content/social media roles.
• Proven work experience as a Social Media Content Coordinator.
• Strong organizational, time‑management and competency in Microsoft Office, Canva and Sprinklr.
• Knowledge of Meta and other social sites and of Sprinklr is a plus.

Lennar offers comprehensive benefits including medical, dental and vision insurance; a 401(k) plan with a $1 for $1 match up to 5%; paid parental leave; an Associate Assistance Plan; education assistance; up to $30,000 in adoption assistance; up to three weeks of vacation annually; holiday, sick leave and personal day policies; a new‑hire referral bonus, home purchase discounts and more. For details, visit

This description outlines the basic responsibilities and requirements for the position and may change without notice.

Lennar is an equal opportunity employer and complies with all applicable federal, state and local fair employment practices laws.