SEO Manager

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We’re looking for an SEO Manager to build and scale Drata’s content‑driven organic growth engine. This is a critical role responsible for defining and executing our SEO strategy to drive visibility, authority, and conversion across the buyer journey.

You’ll partner closely with content, brand, and web teams to ensure every piece of content—blogs, guides, reports, videos, web pages, and more is discoverable, data‑driven, and optimized for performance across both traditional and AI‑driven search. Reporting into the Sr. Director of Corporate Marketing, you’ll sit at the intersection of content strategy and growth marketing, helping position Drata as the category leader in Trust Management and security automation.

• Own Drata’s SEO strategy and roadmap with a focus on content optimization, organic acquisition, and long‑term authority building.
• Lead initiatives in Answer Engine Optimization (AEO) to ensure Drata content appears in featured snippets, People Also Ask, and AI‑generated responses across search engines.
• Build and execute Generative Engine Optimization (GEO) strategies to enhance Drata’s presence in AI‑powered search experiences like Google SGE, ChatGPT, and Perplexity, focusing on structured data, content clarity, and source authority.
• Develop and manage keyword and topic strategies aligned to audience intent, buyer stage, campaign priorities, and business goals.
• Partner with the content marketing team to guide SEO‑informed ideation, briefing, and editorial planning.
• Optimize on‑page elements—including metadata, headers, internal linking, and content structure—to improve visibility and engagement.
• Collaborate with the web and design teams to ensure all digital content is user‑focused, mobile‑friendly, and aligned with SEO best practices.
• Conduct regular content and site audits to identify opportunities for optimization, pruning, or repurposing based on performance data.
• Develop content schemas, structured data, and entity‑based SEO strategies that strengthen Drata’s topical authority.
• Define KPIs to measure visibility, engagement, and conversion performance.
• Create and maintain dashboards and performance reports, sharing insights to guide ongoing content and SEO decisions.
• Stay ahead of emerging search and AI trends to proactively adapt strategy for evolving SERP and generative environments.
• Partner cross‑functionally with product marketing, demand generation, and communications to ensure SEO integration across all initiatives.
• Evangelize SEO, AEO, and GEO best practices across the marketing team and broader organization.

• 5+ years of experience in SEO, with a strong focus on content strategy and organic growth in B2B SaaS or cybersecurity.
• Demonstrated success driving measurable increases in organic traffic, rankings, and conversions through content‑led SEO initiatives.
• Expertise in keyword research, content architecture, entity optimization, link acquisition, and on‑page SEO best practices.
• Working knowledge of AEO and GEO, including schema markup, structured data, and strategies for AI‑driven search visibility.
• Proficiency with SEO and analytics tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Clearscope, or Market Muse.
• Experience collaborating with writers, editors, and designers to create high‑performing, discoverable content.
• Experience building domain and page authority through digital PR, partnership outreach, and backlink acquisition in competitive B2B SaaS industries.
• Strong analytical and storytelling skills—able to turn insights into clear recommendations and business impact.
• Excellent project management and cross‑functional collaboration skills.
• Passion for the evolving world of search and for helping audiences discover trustworthy, high‑quality content in an AI‑driven ecosystem.

• Health & Wellness: 100% coverage for medical, dental, and vision for employee and dependents.
• Learning & Development: $500 annually towards personal development opportunities.
• Unlimited PTO:
  Unlimited vacation policy.
• 16 Weeks Paid Parental Leave:
  Inclusive policy to ensure you have time with your newborn or newly adopted…