Marketing Specialist - Lead Generation & Optimization

Location: Houston, TX

Department: Marketing

Reports To: Sr. Manager, Marketing

Type: Full-Time, On-Site

At Cybersoft Technologies, we’re transforming school nutrition through innovative K-12 SaaS solutions that empower school districts and state agencies nationwide. Our mission extends beyond technology—we help schools provide meals to children, sometimes serving as their only meal of the day. If you're passionate about purpose-driven work and driving measurable growth, we’d love to have you on our team.

We are seeking a data-driven Marketing Specialist focused on lead generation, performance optimization, and pipeline growth. This role is ideal for a marketer who thrives on analytics, experimentation, and continuous improvement.

You’ll be responsible for driving high-quality lead acquisition across organic and paid channels, optimizing conversion funnels, and leveraging SEO, media buying, marketing automation, and AI-driven insights. While collaborating with content, creative, and events teams, your primary focus will be on leads, conversions, and ROI.

• Own and execute multi-channel lead generation strategies to grow the sales pipeline.
• Build, manage, and optimize lead nurture campaigns in Salesforce and Pardot.
• Conduct A/B testing across email, landing pages, and campaigns to improve performance.
• Optimize conversion rates across all digital touchpoints.

• Plan, execute, and optimize paid media campaigns, including Google Ads (Search, Display, and Performance Max).
• Manage budgets, bidding strategies, and targeting to maximize cost efficiency and lead quality.
• Monitor campaign performance and continuously optimize for lower CPL and higher conversion rates.

• Develop and execute SEO strategies to increase organic traffic and lead acquisition.
• Write and optimize blog content aligned with the keyword strategy and demand-generation goals.
• Manage and optimize landing pages and website content with a focus on CRO (Conversion Rate Optimization).

• Own the newsletter strategy and execution, including content planning, creation, and distribution.
• Analyze open rates, click-through rates, and conversions to continuously improve engagement.
• Align email content with broader lead nurture and demand generation campaigns.

• Track and analyze KPIs, including lead volume, conversion rates, cost per lead, and ROI.
• Provide actionable, data-driven insights to improve campaign effectiveness.
• Report on performance and present optimization strategies to leadership.

• Leverage AI tools to improve lead scoring, personalization, and campaign optimization.
• Automate workflows to improve marketing efficiency and scalability.

• Partner with content and creative teams to develop high-converting assets (emails, landing pages, ads, blogs).
• Ensure consistent messaging aligned with pipeline growth objectives.

• Support lead generation efforts tied to events, webinars, and campaigns.
• Ensure effective post-event follow-up and nurture flows to maximize conversions.

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 5-8 years of experience in digital marketing, preferably in SaaS or K-12 technology.
• Hands-on experience with Salesforce, Pardot, or similar marketing automation tools
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• Experience managing Google Ads or other paid media platforms
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• Strong understanding of SEO, CRO, and demand generation strategies
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• Proven ability to analyze data and optimize campaigns for performance.
• Strong writing skills, with experience in blog writing and email/newsletter content creation
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• Familiarity with AI-driven marketing tools is a plus.
• Highly analytical, detail-oriented, and results-driven mindset

• Purpose-Driven Work: Help schools feed children across the country.
• Growth Impact: Directly influence pipeline growth and revenue.
• Collaborative Culture: Work with a high-performing marketing team.
• Innovation: Use modern tools including AI and advanced analytics to drive success.