Product Marketing Manager; Exp w​/AI Techniques

The driving force behind our success has always been the people of Aspen Tech. What drives us is our aspiration, our desire and ambition to keep pushing the envelope, overcoming any hurdle, challenging the status quo to continually find a better way. You will experience these qualities of passion, pride and aspiration in many ways — from a rich set of career development programs to support of community service projects to social events that foster fun and relationship building across our global community.

We are seeking a high‑energy, experienced Product Marketing Manager to own the marketing strategy for Aspen Tech’s Industrial AI portfolio. This role will lead positioning, messaging, commercialization strategy, and go‑to‑market direction for AI‑enabled offerings across the portfolio, including AVA, Aspen Hybrid Models, and other Industrial AI capabilities spanning Aspen Tech’s product suites such as Asset Performance Management, Performance Engineering, Manufacturing & Supply Chain, Subsurface Science & Engineering, and Digital Grid Management.

Own the marketing strategy for Aspen Tech’s Industrial AI portfolio, including positioning, messaging, segmentation, commercialization priorities, and go‑to‑market direction. Define and drive the portfolio narrative for Industrial AI across Aspen Tech, ensuring consistent messaging across AI‑enabled offerings while supporting differentiated product‑level value propositions. Partner with Product Management and commercial stakeholders to shape launch strategy, roadmap storytelling, market introduction plans, and adoption priorities for Industrial AI capabilities.

Develop clear, differentiated value propositions that connect technical capabilities to measurable business outcomes for technical, operational, commercial, and executive audiences. Create and refine sales enablement tools that support effective customer engagement, including messaging frameworks, presentations, battle cards, competitive insights, and supporting materials. Lead the development of customer‑facing content to build awareness and demand, including solution briefs, presentations, web content, thought leadership, customer stories, event materials, and campaign content.

Support conference strategy and customer‑facing events by shaping abstracts, presentations, demos, and proof points related to Aspen Tech’s Industrial AI strategy and portfolio. Collaborate with Industry Marketing to align Industrial AI messaging with key market trends, industry challenges, and high‑value use cases across target verticals. Work cross‑functionally with global teams to ensure message consistency, commercial readiness, and effective field execution across the Industrial AI portfolio.

• Bachelor’s degree in a technical discipline (e.g., Chemical Engineering, Mechanical Engineering, Industrial Engineering, Computer Science, Data Science, or a related technical field).
• 5–10 years of experience in product marketing, solution marketing, or technical marketing for enterprise, industrial, or other complex software offerings.
• At least 5 years of experience marketing AI‑enabled products or AI‑driven software solutions.
• Proven experience owning product or portfolio marketing strategy, including positioning, messaging, portfolio narrative development, go‑to‑market direction, and launch planning.
• Demonstrated ability to market complex AI capabilities or AI‑driven software solutions and translate technical functionality into clear business value.
• Strong understanding of Industrial AI, software, analytics, or adjacent technical domains.
• Experience working cross‑functionally with Product Management, Sales, Solution Consulting, and Marketing teams in a global organization.
• Excellent presentation, communication, writing, and analytical skills.
• Self‑directed, highly motivated, detail‑oriented, and able to lead across a global, matrixed organization.
• Ability and willingness to travel as needed.

• Experience marketing software that spans multiple product lines or solution areas.
• Familiarity with industrial software markets such as reliability, engineering, operations optimization,…