Customer Campaign Manager

About the Role

We are seeking a results‑driven Customer Campaign Manager to join our B2B Growth Marketing team. This role focuses on strategizing, executing, and optimizing global campaigns to drive customer expansion within a specific industry vertical. You will generate high‑quality leads, accelerate the pipeline, and deliver measurable impact across the buyer’s journey.

• Plan, execute, and optimize full‑funnel campaigns targeting existing customers across priority Natural Resources customer verticals, geographies, and channels.
• Collaborate with the Sr. Marketing Manager Growth Marketing to align campaign plans with vertical GTM plans and pipeline goals.
• Work with product marketing and content marketing to develop tailored messaging and solution sets.
• Own existing customer campaign management that drives channel performance improvements and journey management.
• Execute integrated campaigns across channels such as email, paid social, display, SEM, SEO, content syndication, nurture flows, and webinars.
• Partner with event operations and sales to plan, execute, and follow‑up on events, increasing ROI.
• Partner with digital marketing and media teams to manage paid acquisition efforts, ensuring targeted reach into ICP audiences and accounts.
• Work closely with sales and lead management teams to enable effective follow‑up, qualification, and conversion strategies.
• Monitor campaign performance in real time and continuously improve tactics through A/B testing, audience segmentation, and optimization.
• Track, report, and analyze campaign performance against KPIs such as MQLs, SALs, cost per lead, and pipeline contribution.

• Over 8 years of B2B marketing experience with a focus on campaign management, demand generation, or growth marketing.
• Experience planning and executing lead generation campaigns targeting new customers in a B2B context.
• Strong understanding of digital marketing channels and campaign performance metrics.
• Familiarity with marketing and sales tech stacks (e.g., Pardot, Salesforce, Linked In Ads, Google Ads, Intent data platforms).
• Ability to develop campaign briefs, manage creative assets, and coordinate across internal and external teams.
• Excellent project‑management, communication, and organizational skills with strong attention to detail.
• Data‑driven mindset with experience analyzing performance data to inform decisions.
• Experience working in cross‑functional, global, or matrixed environments is a plus.

• Experience in audience‑focused B2B campaigns within the commodities space (e.g., Oil & Gas, Metals & Mining, Power & Technology, Financial Services, Trading, SaaS).
• Knowledge of funnel metrics and pipeline acceleration tactics.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Consistent delivery of high‑quality, sales‑ready leads and pipeline.
• Strong campaign performance across paid and owned channels.
• Alignment and collaboration with sales and SDR teams.
• Continuous improvement in lead‑to‑opportunity conversion and campaign ROI.

We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status. You can find out more about your rights under the law c.gov. If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.