Sr Customer Marketing Specialist

Job Description

As a Sr Customer Marketing Specialist at Honeywell, you will play a pivotal role in driving customer engagement and loyalty through the development and execution of targeted marketing strategies. You will collaborate closely with sales teams and product management to understand customer needs and deliver impactful campaigns that enhance brand perception and contribute to business growth.

You will work out of Raleigh, NC;
Houston, TX;
Charlotte, NC; or Atlanta, GA on a Hybrid work schedule. In this role, you will impact customer acquisition, retention, and satisfaction by leveraging market insights and customer data to identify growth opportunities and optimize marketing initiatives. Your efforts will strengthen customer relationships and support Honeywell’s position as a leader in the industry.

• Develop and execute customer marketing strategies to drive engagement and loyalty.
• Collaborate with sales teams to understand customer needs and create targeted marketing campaigns.
• Create and manage marketing programs, including email campaigns, social media promotions, and customer events.
• Analyze market trends and customer data to identify opportunities for growth and provide insights for improvement.
• Monitor and report on the effectiveness of marketing campaigns, providing recommendations for optimization.
• Manage the customer journey to ensure a seamless and personalized experience across all touchpoints.
• Utilize marketing automation tools and CRM systems to optimize campaign performance and track customer interactions.
• Collaborate with cross‑functional teams, including product management and creative services, to develop compelling marketing collateral and assets.
• Stay up‑to‑date with industry trends and best practices in customer marketing to drive continuous improvement.

• Minimum of 5 years experience with product marketing, GTM commercialization or performance and digital marketing.
• Ability to work in matrixed organizations; provide examples of such experience.
• Strong messaging and content development skills – ability to simplify complex technical solutions into compelling narratives that resonate with customers.
• Minimum of 2 years experience developing ABM strategies and tying marketing activity to pipeline metrics.
• Background in B2B, with a preference for infrastructure/energy sectors.
• Understanding of marketing to utility or regulated industry buyers and distribution/channel partners.
• Familiarity with software GTM and solution selling motions (Salesforce, Marketo, Adobe – Marketing Cloud).

In addition to a competitive salary, you will benefit from a comprehensive package including employer‑subsidized Medical, Dental, Vision, and Life Insurance;
Short‑Term and Long‑Term Disability; 401(k) match;
Flexible Spending Accounts;
Health Savings Accounts; EAP;
Educational Assistance;
Parental Leave;
Paid Time Off; and 12 Paid Holidays.

Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.