Marketing Manager, Global Market Development

Marketing Manager, Global Market Development Position Summary

The Marketing Manager is responsible for driving global demand generation, lead generation, distributor enablement, commercial operations, and market adoption for our CRISPR-TB and future NTM (Non‑Tuberculous Mycobacteria) diagnostic products
. This role integrates digital marketing, content development, and conference management to establish the company as a thought leader in molecular diagnostics. Working cross‑functionally with R&D, Sales, Medical Affairs, and regional teams, the Marketing Manager ensures that product value propositions are effectively communicated to global customers, clinicians, and partners.

• Execute commercial launch activities in support of global product launches.
• Support execution of global GTM plans , coordinating with Product Management, Regulatory Affairs, Medical Affairs, and regional marketing to ensure timely and compliant market entry.
• Maintain commercial messaging across digital, distributor, and conference materials.
• Optimize post‑launch activities to accelerate adoption, refine messaging, and respond to competitive dynamics.

• Translate complex scientific and technical information into clear, compelling customer‑friendly content, including white papers, clinical application guides, product brochures, case studies, videos, and presentations.
• Develop scientific marketing materials that support evidence‑based communication, such as publications, posters, and slide decks for academic and clinical audiences.
• Coordinate publication, poster, and presentation promotion across digital channels and distributor networks.
• Execute a global digital marketing strategy encompassing website optimization, SEO/SEM, content marketing, social media (Linked In, Twitter, etc.), and email campaigns.
• Develop and execute monthly digital demand generation campaigns to generate and track qualified distributor, laboratory, and country-specific commercial leads.
• Use marketing automation tools (e.g., Hub Spot, Marketo) to nurture leads, manage the marketing funnel, and improve conversion rates.
• Monitor and analyze digital performance metrics (traffic, engagement, conversion) to generate actionable insights and optimize spend.
• Manage and continuously update the corporate website, ensuring content aligns with product launches and scientific messaging.

• Plan and coordinate participation in global and regional scientific conferences, industry exhibitions, technical symposia, webinars, and product launch events.
• Oversee all aspects of event logistics, including booth design, promotional materials, speaker sessions, and post‑event lead collection.
• Develop pre‑ and post‑event communication plans to maximize engagement and follow‑up opportunities.
• Track event ROI and consolidate lead data for handover to the sales team.
• Develop distributor marketing campaigns and promotional materials to accelerate local market adoption.
• Coordinate global webinar programs, product launches, and customer education initiatives to generate qualified sales opportunities.
• Develop customer success stories, application notes, and competitive selling tools to strengthen distributor selling effectiveness.
• Create and maintain sales enablement tools, including battle cards, product comparison charts, presentation decks, and frequently‑asked‑question documents.
• Deliver regular training sessions to the sales force on product knowledge, competitive positioning, and effective selling techniques.
• Coordinate with external agencies, designers, and vendors to produce high‑quality marketing collaterals.

• Define and track key performance indicators (KPIs) for all marketing activities.
• Prepare regular performance reports with insights and recommendations for continuous improvement.
• Manage the marketing budget effectively, ensuring optimal allocation of resources.

• Bachelor’s degree in Life Sciences, Molecular Biology, Clinical Medicine, Laboratory Medicine, Biomedical Engineering, Marketing, Communications, or a related field. Master’s degree or MBA is…