Marketing Director

Senior Marketing Manager

Reporting Structure:
Reports to Marketing Director, The Bastion Collection

The Bastion Collection is seeking a full-time Senior Marketing Manager to support its restaurant concepts in Houston, New York, and Miami. This role will be Houston-based, with involvement across all Bastion properties. This position blends marketing with on-property support, requiring a highly organized, creative individual with strong personal skills and a natural ability to thrive in fast-paced environments. Ideal candidates have 5+ years of experience, with hospitality or luxury experience preferred.

• Senior Marketing Manager for The Bastion Collection portfolio, inclusive of all Miami, New York, and Houston properties.
• Serve as the on-property liaison between the Bastion Corporate Marketing Department and the on property operational and culinary teams.
• Collaborate with leadership to activate key brand moments, including seasonal promotions, holidays, and high-profile partnerships.

• Manage the creation and execution of a monthly content calendar for both the restaurant and club.
• Write engaging captions and develop creative for Instagram posts, Stories, and Reels.
• Produce and publish weekly Reels showcasing programming, partnerships, chef spotlights, and behind-the-scenes content.
• Oversee community management by responding to DMs, comments, and engaging with the local community.
• Track social media analytics and adapt strategy accordingly.

• Own the creation and deployment of all email marketing campaigns for all Bastion properties, including newsletters, event invites, and promotional communications.
• Support in managing and optimizing the Seven Rooms CRM database.
• Track engagement metrics and report on campaign performance.

• Coordinate/support all digital marketing efforts, ensuring the maintenance of Google/Yelp and all other third party listings
• Coordinate paid ad campaigns
• Support operations team on management of reviews

• Ensure third-party booking platforms (Resy, Open Table) are fully optimized, aligned with the brand’s tone and visual identity.
• Provide updated copy and curated image assets regularly in collaboration with the Director of Restaurants.

• Maintain and update the website, including hours of operation, menus, programming details, and imagery.
• Facilitate and direct all website inquiries

• Assist in coordinating all photo and video shoots for all properties.
• Maintain an organized asset library for ongoing content use.

• Execute and maintain all marketing collateral (digital and print)
• Coordinate the design (through agencies/freelancers), printing, and rollout of materials such as:
  • Menus
  • Event signage
  • Partnership assets
  • Digital invitations
  • Various promotional collateral

• Assist in the planning and execution of all brand partnerships, seasonal activations, and in-house programming (ex: holidays, DJs, tastings, panels).
• Ensure all external-facing communications and assets align with the brand.
• Develop and manage timelines, production schedules, and marketing rollouts tied to programming and events.
• Coordinate with PR and media partners as needed.

• Work to ensure that the agency of record has any/all information/assets needed to properly promote the property
• Manage logistics surrounding media/press visits

• Craft elevated copy across all communications: social, web, email, collateral, and events.
• Ensure all messaging reflects each concept’s tone
• Support storytelling efforts around chefs, design, seasonality, and restaurant identity.

• Collaborate closely with the Membership team to support all internal member communications and ensure alignment with brand voice.
• Provide membership team approved language/imagery for updating content within the members-only app (People Vine), including announcements, event details, and programming highlights
• Partner with the Membership team to develop and execute all member-facing communications, including email campaigns, digital collateral, and in-app messaging.
• Support the marketing and promotion of all Member Programming initiatives.
• Support with the development of communication materials for programming, such as:
  • Event invitations
  • Weekly digests
  • On-site signage
  • Member experience collateral

Compensation:
Competitive salary