Junior Marketing Specialist Houston, TX

Marketing Specialist

We are looking for an entry-level Marketing Specialist to join a growing marketing team in Houston, Texas in a fully onsite environment. This contract-to-permanent opportunity is ideal for someone early in their career who enjoys blending digital campaigns, social media support, event promotion, and performance reporting in a B2B setting. The role will work closely with marketing leadership to help strengthen brand visibility, support lead generation efforts, and track campaign effectiveness across multiple channels.

Responsibilities:

• Support the planning and execution of digital marketing initiatives across paid search, email, social media, and other outreach channels.
• Monitor campaign performance using analytics tools and prepare clear reports with insights and recommendations for the marketing manager.
• Assist with Google Ads and related advertising efforts to improve audience reach, engagement, and lead generation efforts.
• Help create, coordinate, and schedule email marketing campaigns aligned with broader business and promotional goals.
• Contribute to social media activity by organizing content, tracking engagement trends, and identifying opportunities to increase visibility.
• Participate in event marketing efforts by helping promote campaigns, coordinate materials, and support follow-up activities.
• Collaborate with internal stakeholders to ensure marketing materials and messaging reflect business priorities in a B2B distribution environment.
• Use available tools and emerging AI-enabled resources to improve content development, campaign efficiency, and reporting processes.